Consumer Behaviour Report on Canon EOS 5D Mark IV Camera

BX2081: Consumer Behaviour
ASSESSMENT TASK [INSERT NUMBER]
INDIVIDUAL TASK COVER SHEET
Student
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SUBJECT CODE BX2081
STUDENT FAMILY NAME Student Given Name JCU Student Number
NUADNGAM KULLANAN 1 3 5 6 9 4 1 1
ASSESSMENT TITLE CONSUMER BEHAVIOUR REPORT
DUE DATE 14 SEPTEMBER 2018
LECTURER NAME MR. VAL PHILIP ORTEGA
TUTOR NAME MR. VAL PHILIP ORTEGA
Student Declaration
1. This assignment is my original work and no part has been copied/ reproduced from any other person’s work or from any other
source, except where acknowledgement has been made (see Learning, Teaching and Assessment Policy 5.1).
2. This work has not been submitted for any other course/subject (see Learning, Teaching and Assessment Policy 5.9).
3. This assignment has not been written for me.
4. I hold a copy of this assignment and can produce a copy if requested.
5. This work may be used for the purposes of moderation and identifying plagiarism.
6. I give permission for a copy of this marked assignment to be retained by the College for benchmarking and course review and
accreditation purposes.
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Student Signature
..................KULLANAN NUADNGAM................... Submission date ...14../...09../...2018.....
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BX2081: Consumer Behaviour
Assessment Task 2: Consumer Behaviour report
Prepared by
Nuadngam Kullanan
13569411
James Cook University, Singapore
Lecture/ Tutor – Val Philip Ortega
BX2081 – Consumer Behaviour
Bachelor’s of Business
14th September 2018
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BX2081: Consumer Behaviour
Table of content
1. Introduction..........................................................................................
2. Purchase situation & target market profile....................................................
2.1 Description of product..........................................................................
2.1.1 Benefit of the product................................................................
2.1.2 A medium-high involvement purchase product.................................
2.2 Target market profile...........................................................................
3. Influencing Factors on the consumer Decision process.......................................
3.1. Internal influencing factor....................................................................
3.2. Consumer Behaviour theory decision making process...................................
4. Conclusion.............................................................................................
5. Recommendation.....................................................................................
6. Reference................................................................................................
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