Consumer Behavior Assignment PDF
Added on 2022-01-15
20 Pages5236 Words187 Views
Consumer Behavior | Individual Assignment | 1
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
Consumer Behavior | Individual Assignment | 2
Contents
Acknowledgement .......................................................................................................................... 3
Executive summary......................................................................................................................... 4
Introduction..................................................................................................................................... 5
Q 01. significance of understanding consumer behavior to Fast Food Lanka Ltd ......................... 6
Q 02. Influences of cultural, social and personal factors ................................................................ 8
2.1 Cultural factors...................................................................................................................... 8
2.2 Personal factors................................................................................................................... 10
2.3 Social Factors...................................................................................................................... 13
Q 03. Ethical issues in marketing and advertising to young children........................................... 14
3.1 Marketing............................................................................................................................ 15
3.1.1 Ethical issues in marketing to young children ............................................................. 15
3.2 Advertising.......................................................................................................................... 15
3.2.2 Ethical issues in Advertising to young children .......................................................... 16
Conclution..................................................................................................................................... 19
References..................................................................................................................................... 20
Figure 1:Influences of cultural, social and personal factors ........................................................... 8
Contents
Acknowledgement .......................................................................................................................... 3
Executive summary......................................................................................................................... 4
Introduction..................................................................................................................................... 5
Q 01. significance of understanding consumer behavior to Fast Food Lanka Ltd ......................... 6
Q 02. Influences of cultural, social and personal factors ................................................................ 8
2.1 Cultural factors...................................................................................................................... 8
2.2 Personal factors................................................................................................................... 10
2.3 Social Factors...................................................................................................................... 13
Q 03. Ethical issues in marketing and advertising to young children........................................... 14
3.1 Marketing............................................................................................................................ 15
3.1.1 Ethical issues in marketing to young children ............................................................. 15
3.2 Advertising.......................................................................................................................... 15
3.2.2 Ethical issues in Advertising to young children .......................................................... 16
Conclution..................................................................................................................................... 19
References..................................................................................................................................... 20
Figure 1:Influences of cultural, social and personal factors ........................................................... 8
Consumer Behavior | Individual Assignment | 3
Acknowledgement
I would like to express my sincere gratitude and appreciation to all those who always guided me
and gave me the possibility to complete consumer behavior Report. I take this opportunity to
express my utmost regards to our respected lecturers whose unparalleled knowledge, moral fiber
and judgment along with their know-how, was an immense support in completing this assignment
report in a highly successful manner. I would also like to acknowledge with much appreciate,
especially my classmates have made valuable comments for my report. I also specially thanks for
my parents that who encouraged me and about strengthening me at all the time.
Acknowledgement
I would like to express my sincere gratitude and appreciation to all those who always guided me
and gave me the possibility to complete consumer behavior Report. I take this opportunity to
express my utmost regards to our respected lecturers whose unparalleled knowledge, moral fiber
and judgment along with their know-how, was an immense support in completing this assignment
report in a highly successful manner. I would also like to acknowledge with much appreciate,
especially my classmates have made valuable comments for my report. I also specially thanks for
my parents that who encouraged me and about strengthening me at all the time.
Consumer Behavior | Individual Assignment | 4
Executive summary
The main purpose of this report is Discuss various marketing activities, mainly promotional
planning.This report further assesses the Fast Food Lanka, which runs a chain of restaurants in
Sri Lanka that specializes in food, is launching a new meal targeting young children between the
ages of 08-16: small burgers, fried chicken nuggets and French fries and small pop drinks (cool
Drink) Includes meal marketing activities that are primarily targeted at parents as well as young
children, planning promotions.
First, it describes the significance of understanding consumer behavior to Fast Food Lanka Ltd
with the importance. Next, targeting parents, the potential impact of cultural, social and personal
factors on their consumer behavior will be further discussed using the new food package
introduced by Fast Food Lanka Pvt Ltd.This report further discusses the potential ethical issues
in marketing and advertising to young children and how it affects children.
Executive summary
The main purpose of this report is Discuss various marketing activities, mainly promotional
planning.This report further assesses the Fast Food Lanka, which runs a chain of restaurants in
Sri Lanka that specializes in food, is launching a new meal targeting young children between the
ages of 08-16: small burgers, fried chicken nuggets and French fries and small pop drinks (cool
Drink) Includes meal marketing activities that are primarily targeted at parents as well as young
children, planning promotions.
First, it describes the significance of understanding consumer behavior to Fast Food Lanka Ltd
with the importance. Next, targeting parents, the potential impact of cultural, social and personal
factors on their consumer behavior will be further discussed using the new food package
introduced by Fast Food Lanka Pvt Ltd.This report further discusses the potential ethical issues
in marketing and advertising to young children and how it affects children.
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