Consumer Behaviour and Marketing Psychology for Toyota Motors Corporation

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CONSUMER BEHAVIOUR
Consumer Behaviour and Marketing Psychology for Toyota
Name of the Student
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CONSUMER BEHAVIOUR
Executive Summary
The aim of this report is to understand about customers’ behaviour and marketing mix for the
organization of Toyota Motors Corporation. The product of automobile has selected for this
company and customers’ perspectives are provided for this purpose. Moreover, the issue that
had faced in their business related to design error of their product is also highlighted in this
report. Three strategic recommendations are provided for Toyota for dealing with such
complexities.

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Table of Contents
1. Introduction............................................................................................................................3
2. Discussion..............................................................................................................................3
2.1 Concise Overview of the Product or Service and its Market Performance......................3
2.2 Critical Examination of the Current Marketing Communication Mix for targeting
Consumers’ Attitudes, Group Influence, Culture, Social Classes, Consumers’ Learning
Process and Personal Buying Decision Making Procedures..................................................4
2.3 Critical Analysis of the fact that whether the Marketing Communication Mix is
demonstrating a Strong Alignment to the Findings...............................................................6
2.4 Three Strategic Recommendations for addressing Identified Misalignment...................8
3. Conclusion............................................................................................................................10
References................................................................................................................................11
Appendix..................................................................................................................................13

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CONSUMER BEHAVIOUR
1. Introduction
Consumer behaviour refers to the study of individual customers of a specific
organization, selecting, buying, using and finally disposing services, products and even ideas
for satisfying their requirements and needs (Kumar et al. 2016). Toyota Motor Corporation is
a popular multinational automotive manufacturer in Japan that provides its products to the
customers in the entire world. The most popular product of this organization of Toyota is
automobile and it brings out high profit to the business (Toyota Motor Corporation. 2020).
The report will be outlining a brief description on product of automobiles in Toyota with
details.
2. Discussion
2.1 Concise Overview of the Product or Service and its Market Performance
Toyota is responsible for providing several products, such as automobiles, engines,
luxury vehicles and commercial vehicles. The management of this specific organization has
focused on customer behaviour, so that they are able to identify the gaps and weaknesses
successfully for better effectiveness in the business (Toyota Motor Corporation. 2020). This
particular behaviour is required to understand whether the products and services are effective
for the organization and if they would receive high success with these products. The
production output of these automobiles was enormous and they had been enjoying high
success with these outputs. The automobile is a wheeled motor vehicle that is being utilized
for transportation by the users (Toyota Motor Corporation. 2020). With the high popularity of
the automobile product, they are able to gain maximum success. The operating income as
well as the total revenue of the organization in the year of 2019 were quite high as compared
to any other significant organization.