Consumer Behaviour: Mr Bean Snickers Advertisement

CONSUMER BEHAVIOUR

Executive summary-
The current study is based on Mr bean snickers advertisement, it will describe that by
using appropriate form of segmentation marketing team target buyers. It also analyzed ethical
and consumers buying behavior issues that will be solved by taking actions in ethical manner.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Advertisement and justification...................................................................................................3
Ad background.............................................................................................................................4
Analysis of segmentation variables..............................................................................................5
Analysis or appeal used................................................................................................................7
Identification of ethical & consumer behavior issues..................................................................9
Consumer behavior insights used to improve advertisement and marketing of product.............9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Consumer behavior is decision procedure, influence and act that a customer’s performs
while buying a product or service. It is branch which deals with varied phases a individual goes
through before selecting items for their end utilize. In simple words, this topic is defined as study
of how individual person or group of consumers buy and utilize their products to satisfy their
needs. The current study is based on specific product advertisement that is Mr. Bean snickers ad
and will describe how it is suitable to study consumers’ behavior. This report will explain
background information about this ad including objectives, product, its class and major player in
industry.
Furthermore, this assignment will clarify segmentation variable, analyze appeal that may
be influence target market. It describes ethical and consumer behavior issues that are not being
recently being adequately addressed by present advertisement. At the end of this report clients
behavior insights to betterment ad will be discussed.
MAIN BODY
Advertisement and justification
Any person who buys goods or services from market for their end use is known as
consumers. They show interest towards specific items or things, it is nothing by willingness of
customers to purchase goods as per their need, taste and of course pocket. Consumer behavior
can be defined as those actions of individuals directly included in using, disposing and getting of
economic products and services (De Mooij, 2019).
In context of ad, Mr Bean snicker advertisement is relevant and suitable to study
consumer’s behavior as it help marketers to comprehend purchasing behavior of people while
designing their ad for desired impact. Promotion play an important role in developing an image
of item in minds of people, it may be catchy and interact relevant data of target market. When
marketer design marketing plan they have to conduct in depth market research which makes
them able to study behavior of consumers in better way that is quite important and beneficial for
product success. Study of target market or consumer behavior is really very important as it helps