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Consumer Behaviour Factors

   

Added on  2020-09-17

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Dissertation (brand image of customerattitude in soccer shoe market)
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Table of ContentsCHAPTER1-INTRODUCTION..........................................................................................................................................................11.1 Overview and background of a company..............................................................................11.2 Research aims and objectives................................................................................................11.3 Literature Review..................................................................................................................21.4 Significance of research........................................................................................................21.5 Rationale of study.................................................................................................................31.6 Issues of research..................................................................................................................4CHAPTER 2 - LITERATURE REVIEW........................................................................................5Introduction.................................................................................................................................5Factors that affect the consumer behaviour................................................................................5Factors that affect the purchase intention: .................................................................................6Consumer decision making process............................................................................................7REFERENCES................................................................................................................................9
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CHAPTER 1- INTRODUCTION1.1 Overview and background of a companyThere are vast number of games are playing in the world but soccer have a different placeand craze in target number of people. With passing the time course, new technologies are takingplace which enable in manufacturing of new and quality based products. Consumer intention forpurchasing a products is completely based on brand image and price on which it get offered totarget user. Thus, for maximising the sales of a company, it is essential to analyse the customerperspective about a particular product through using various methods and techniques properly.With time course, soccer shoes craze is increasing and move forward with more and morepositive outcome. Many large and big firms are already move towards such consent andmanufacturing good quality products as well (Aaker and Joachimsthaler, 2012). Phymix shoe is one of a well known organisation whom are dealing in good quality shoesat appropriate price level. Along with this, they are delivering good quality based products whoseefficiency and life cycle is more than one year. They are consider as one of the best manufacturerand exporter of shoe and thus, quality is maintained for them as well. According to new trends ofmarket, company is moving towards manufacturing of soccer shoes. With rapid innovation andtechnology this thing is helpful for business in generating more and more profit. Thus, suchconsent play an effective role in maximise profit of business. Management will going to analysevarious aspects through which this research project get attain all outcomes in an appropriatemanner. 1.2 Research aims and objectivesAims are the targets which have to ascertain in minimum time period so that chances of wholeproject outcome could be gain. According to current research, a major aim which get formulatefor this relation is:Research aim: To analyse brand image in respect to customer attitude for soccer shoes in market – A case studyon Phymix shoe. Research objective: 1
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