Understanding Consumer Behaviour

Consumer
Behavior

CONSUMER BEHAVIOUR 1
Executive Summary
The main aim of this report is to understand the concept of consumer behaviour. Consumer
behaviour is the essential element in the market that encourages the companies to improve the
quality of product. In this report, Toyota Corolla Car has been taken into consideration to
understand the concept of consumer behaviour. The critical analysis has been done on the
consumer behaviour of Toyota Corolla Car as per the survey result of assessment 1. It is
recommended that the company has to implement the marketing mix and strategic tool to
improve the services. It is concluded that the organisation can make the new records in best-
selling by improving its services.

CONSUMER BEHAVIOUR 2
Contents
Introduction................................................................................................................................3
Overview of Toyota Corolla Cars..............................................................................................3
Critical Analysis.........................................................................................................................4
Strategic Recommendations.......................................................................................................7
Conclusion..................................................................................................................................9
References................................................................................................................................10

CONSUMER BEHAVIOUR 3
Introduction
Consumer Behaviour is the study of an individual customer, groups, or organisations in terms
of selection, buying of goods. It helps to evaluate the stage of an individual where their get
the higher level of satisfaction. In this report, the discussion is made on the concept of
consumer behaviour. This report is the continuation of assessment 1 in which the information
is gathered about the consumers buying behaviour towards the Toyota Corolla Cars. In this
report, the critical analysis will be done on the concept of consumer behaviour. At the end of
this report, the strategies will be recommended in order to improve the services to satisfy
needs and wants of consumers.
Overview of Toyota Corolla Cars
Toyota Corolla is the line of subcompact and compact cars which is manufactured by Toyota.
The car was introduced in the year 1966 by the name of Toyota Corolla Car. It made the
records in best-selling car in the world by 1974 and has been one of the best experiencing and
selling cars in the world since then. Around 40 million Corollas sold by the company in the
world by 2013. Corolla was considered as the exclusive car in Japan. The models of car have
been manufactured with the improvement in order to satisfy the wants and desire consumers.
Early models were mostly rear-wheel drive while the next model has been front wheel drive.
About the features, the Toyota Corolla has 1 Petrol Engine with the 1794 cc. The petrol
engine of the car is available with the transmission. Corolla has the mileage of 11.3 to 13.4
kmpl which is total relies on the type of fuel. The car has 9.8 Kmpl city mileages with the
power 125 @6000 (PS@rpm) that is attractive part for the consumers. There are 5 numbers
of seats in the car which is major factor that the consumer evaluates in the first preference.
The length of car is 4530 mm, width of 1705 mm and the last wheelbase of 2600 mm. The