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Consumer Behaviour in Marketing

   

Added on  2021-05-30

8 Pages1500 Words49 Views
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Running head: CONSUMER BEHAVIORConsumer behaviour related to the purchase of Kia Sportage Family CarName of the student:Name of the university:Author note:
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1CONSUMER BEHAVIORTable of contentsProduct...........................................................................................................................2Product profile................................................................................................................2Benefits of the product...................................................................................................2Lifecycle of the product.................................................................................................3Competition....................................................................................................................3Kia Sportage as a high volume purchase product..........................................................4Target market profile......................................................................................................4Conclusion......................................................................................................................5Recommendations..........................................................................................................6References and bibliography..........................................................................................7
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2CONSUMER BEHAVIORIntroductionConsumer behaviour is an important aspect in marketing. Within the purchases,sentiments of the consumers are mixed. These sentiments help the personnel to createstrategies for producing quality products and services (Solomon et al., 2014). This reportattempts to peek into the product specifications and target market profile of Kia SportageFamily Car. Within this, focus would be placed on the factors, which influence the customersto make this purchase. Primary and secondary data acts as a practical example in terms of thecustomer-oriented services. Recommendations would be an agent in terms of improving thequality and standards of the services of the car in terms of achieving large scale customersatisfaction. ProductProduct profileProduct nameKia sportageProduct brandKiaPrice$24000Benefits of the productKia Sportage is a car of the SUV segment. The outer appearance is enough forattracting the customers. The engineers have crafted the spare parts with care and attentionfor enhancing the comfort of the users. Inbuilt anti-theft mobiliser is one of the moderntechnologies, which makes the car popular within the customers (Kia.com.au, 2018). Alongwith this, burglar alarm also assures the customers about the safety of the car in the parkinglot. Storage facilities of cups, glass, sunglass, maps and luggage hooks make the car a flexibleone and suitable for family drives.
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