This report discusses the stages of consumer decision making process, the importance of mapping a path to understand customer decision making, the difference between B2B and B2C decision making, approaches to market research, and how marketers can influence the decision making process. The case study of Hays Travel is used to illustrate these concepts.

Discover consumer decision making, B2B/B2C comparison, market research, and marketer influence. Includes Hays Travel case study.

Consumer Behaviour and Insight: Stages, B2B vs B2C, Market Research, and Marketer's Influence

Consumer Behaviour and Insight: Stages of Decision Making Process, B2B vs B2C, Market Research Approaches, and Marketer's Influence

This report discusses the stages of the consumer decision-making process in the context of the hospitality industry, with a focus on the mapping of the path for purchasing. It explores the different stages of the decision-making journey, the influence of marketers, and the differences between B2B and B2C models. The report also evaluates the approaches to market research and highlights the ways in which marketers can influence the decision-making process. The case study of the Oceanic hotel in the UK is used to illustrate these concepts.

Mapping of Consumer Decision-Making in Hospitality Industry

This study explains the phases of customer decision making journey for Coffee Plant Cafe product. It also discusses the importance of mapping the path to purchase and comprehending customer decision making for marketers.

Phases of Customer Decision Making Journey for Coffee Plant Cafe Product

This report discusses the consumer decision-making process in the hospitality sector, focusing on the importance of mapping a path to purchase and understanding consumer behavior. It also compares the decision-making process in B2C and B2B and evaluates different market research approaches. The report is based on the case study of Travelodge, a leading hotel brand in the UK.

Consumer Decision-Making Process in the Hospitality Sector

This document discusses consumer behaviour and insight, including the stages of consumer decision making process, the significance for marketers to understand decision making, and the differences between B2B and B2C decision making. It also explores various approaches and methods of market research to understand decision making in the context of B2C and B2B.

Data Science and Big Data