This report covers the importance of understanding consumer behaviour for a business entity, with a focus on the example of Marks and Spencer. It includes an analysis of the stages of the consumer decision-making journey, how to understand customer needs, the black box model of decision-making, and the implications of marketing mix and model. The report also compares and contrasts the key differences of the decision-making process in the context of B2C and B2B, and evaluates different approaches to market research.

Consumer Behaviour and Insight

This assignment is about understanding the consumer's decision-making processes and their behavior in purchasing products and services.

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This report explores the steps of consumer decision-making journey, the importance of mapping a path to purchase, and how marketers respond to the decision-making process using concepts and models. It also discusses the key variations in the decision-making process between B2C and B2B, and the approaches to market research used in understanding decision-making. Additionally, it evaluates the ways marketers can influence decision-making and buying behavior in both B2C and B2B contexts, supported by specific examples.

Data Science and Big Data

Consumer Behaviour and Insights: Understanding the Decision-Making Process in B2C and B2B

PRO133 Unit 37: Consumer Behaviour and Insight

This report explores the consumer decision-making journey stages, importance of mapping a path to purchase, and key differences in decision-making process in B2C and B2B. It also provides insights into market research methods used to understand the decision-making process.

This report discusses the stages of customer decision making, the importance of designing a way to buy, and the differentiation between B2C and B2B decision making. It also explores various theories and measures of market research and analyzes how companies can influence decision making in both B2C and B2B contexts.

Unit-37 Consumer Behaviour and Insight

The report have to be about a company in London without following the learning outcomes 
It have to be like a report towards a director from a manager perspective

Marketing

Unit 37: Consumer Behaviour and Insight

1 P2 Mention why it is necessary for marketers to map a purchase path and understanding about consumer decision-making 2 M1 Identify how marketers responds towards decision making processes by using relevant models and concepts3 D1 Critical evaluation of theories and models which influences decision- making procedures4 TASK 24 P3 Comparison of the differences in decision-making procedures of B2B and B2C along with specific instances 4 P4 Analyse different approaches to market research and methods of research to understand decision

Consumer Behaviour and Insight

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PRO133 Unit 37: Consumer Behaviour and Insightlg...

Consumer Behaviour and Insightlg...

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Unit 37: Consumer Behaviour and Insightlg...

Consumer Decision-Making Journeylg...

Consumer Behaviour and Insights: Understanding the Decision-Making Process in B2C and B2B

PRO133 Unit 37: Consumer Behaviour and Insight

Consumer Behaviour and Insight

Unit-37 Consumer Behaviour and Insight

Unit 37: Consumer Behaviour and Insight

Consumer Decision-Making Journey