Consumer Behaviour Reflection: Shopping Trips, Motivational Factors, Involvement and Resources

Consumer
Behaviour

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Reflection:...................................................................................................................................1
Overview of the shopping trips:..................................................................................................1
Reflect and compare motivational factors on Purchase situation...............................................2
Reflect and compare on the type of involvement and resources.................................................3
Reflect and compare exposure, perception and stimuli elements...............................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6
.........................................................................................................................................................6