This report presents a complete overview of the factors and concepts of consumer buying behaviour and their applications to a newly developed product called Mavic Air produced by DJI in Australia. The major purpose of the report is to understand the concept of consumer buying behaviour, factors that influence consumer buying behaviour and simultaneously design a set of marketing strategies on the basis of that identified concept and factors.

Individual Report

Write a 2000-word report analyzing consumer behavior and presenting strategic recommendations for a chosen FMCG product.

This report presents a complete overview of the factors and concepts of consumer buying behaviour and their applications to a newly developed product called Mavic Air produced by DJI in Australia.

Consumer Behaviour and Marketing Psychology