Consumer Behaviour

Running head: CONSUMER BEHAVIOUR
Consumer Behaviour
Name of the student
Name of the University
Author note

1CONSUMER BEHAVIOUR
Executive Summary
The primary purpose of this report is to discuss about the involvement levels pertaining to the
purchase in my consumption diary. The report also talks about the internal factors that has an
influence on the pattern of consumption of an individual. The report also elaborates on the
external factors that has effect on the pattern of consumption of an individual. The report also
talks about the marketing strategy that have been employed that can influence the decision
making process of the customer. The report also talks about a significant consumption
experience that can prove to be crucial for an individual.

2CONSUMER BEHAVIOUR
Table of Contents
Introduction................................................................................................................................3
Involvement levels in purchasing product.................................................................................3
Internal Factors influencing decision making............................................................................4
External factors and Individual consumption............................................................................4
Responsibility of marketers in influencing decision making.....................................................5
High value consumption experience and its significance..........................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................8
Appendix..................................................................................................................................10

3CONSUMER BEHAVIOUR
Introduction
Consumer Behaviour refers to study of the individuals and the groups that are related
with the purchasing and the use of the products. Consumer Behaviour includes the mental
along with the behavioural responses of the consumers that is critical in relation to marketing
(Kaihatu & Spence, 2016). Consumer Behaviour refers to actions of customers and the
motives that can give rise to such actions for an individual. This report throws light on the
involvement levels that makes a consumer buy a product. This report also discusses about the
internal factors that have an effect on the consumption of an individual. The report also talks
about the external factors that helps in influencing the aspect of decision making. The report
also throws light on the marketing activity that has been used for influencing the decision
making of the buyer. The report also talks about an important consumption experience and its
significance for an individual.
Involvement levels in purchasing product
The involvement level pertaining to the buying of the fitness tracker was some
amount of involvement. The buying of the fitness tracker was important for me as it was
crucial for my level of the fitness. The alternatives were considered before buying the fitness
tracker that can help me in ensuring my good health. The product was bought with the help of
high involvement media of printing as magazine was made use of for gathering information
about the product. The information was processed in a clear manner with the help of the
magazine that helped in bringing about the effective behaviour. The problem was recognized
pertaining to my health that made it imperative for me in buying the product (Baker, 2016).
The information about the product was searched in the magazine that helped in purchasing of
the product. The Avocado oil was bought with the help of the factor of the low involvement
as this is a product that is regularly used by me. The avocado oil is the name of an edible oil
that was used like an ingredient in the dishes. This purchase was not that significant for the
customers and it takes little amount of the information processing in buying the product.
The consumer buying process that was involved pertains to the need of the oil that can
help in enhancing the taste of the cooking. The diamond set that was bought involved a high
level of the involvement and this product was bought after an advertisement of this product
was seen in the magazine. This purchase was expensive and it required a great deal of
processing of the information. The magazine helped me in getting extensive information
about the specification of the product that helped me in buying the product. A great deal of