Consumer Behaviour in the Marketing Mix of Range Rover

Consumer Behaviour
From : Student Name

It came to existence in 1951, when the designers of the
land rover company were experimenting with the existing
land rover series and credit goes to Gordon Bashford. In
support to this experiment, the first prototype of Range
Rover was launch in 1967 with little change in the front
grill and configuration change in headlights (Landrover,
2018).
Introduction

Marketing mix of Range Rover
Product
The company has completely changed the pattern of the vehicle
from mechanical operated towards electrical operated which seems
to be realistic in the segment of automobiles. In 2018, the company
has introduced its new full automatic electric operated vehicle called
velar which shares the capability of both off-road and comfort.
Place
The rising demand of this range rover in countries like China,
Slovakia and India has forced the company to make their present in
the form of plant establishment in these countries so that the
transportation cost can be saved and the chances of product damage
while handling can be minimized (Chen, Fay and Wang, 2011). This
strategy has truly benefited the company in creating own country
image brand in case of Range Rover.