Green Consumption Report: Consumer Behaviour and Green Products

This report delves into the realm of green consumption, examining its significance, antecedents, and the behavior of consumers towards green products. It highlights the role of the industry in maintaining environmental quality and the cooperation required from consumers and communities for sustainable development. The report discusses the concept of green consumption, focusing on the use of environmentally friendly products that minimize harm to human health and ecosystems. It also explores the relationship between consumer attitudes, the availability of green products, and the intention to consume them, referencing studies that analyze consumer behavior and green consumption patterns. The report emphasizes the importance of green consumption as a pathway to sustainability and provides insights into the factors influencing consumers' choices and behaviors regarding eco-friendly products.

Consumer
behaviour
Green consumption

Green consumption
 The green consumption is the exercise of
utilising environmentally friendly products
which do not cause risk to the human health.
Such products do not even threaten to the
assortment of natural ecosystems. The
consumers consuming green products have
substantial influence and direct impact on
the supply and demand in the market place.
Moreover, it is the cost effective approach for
executing cleaner production efforts.

To be continued..

Significance of green consumption
 The primary responsibility of the
industry is to maintain environmental
quality to control pollutants and wastes.
 The development of the green
consumption necessitate co-operation
from the consumers, communities and
societies (Biswas and Roy, 2015).

To be continued..
 The consumption of the green products
leads to the sustainable development to
preserve future opportunities for
development.

Attitude towards green product
 The green consumers are users of end
products which are manufactured green
and the focus is given on the individual
and household customers.
 The green consumption assists in eco-
friendly attitude and green products are
purchased over the standard
alternatives.

To be continued...

Availability of the green products
 The green products facilitate to the
association between green consumption
intention and behaviour in the dual way.
 First, green consumption is choice
between alternatives of several levels of
eco-performance.
 The intention can be transformed into
actual behaviour by second behaviour.

To be continued...

Antecedents to the intention of
green consumption
 The antecedents comprises the attitude and
subjective norms tested on the several
consumer behaviour and green consumption
studies (Al Mamun, et al. 2018).
 Various studies has renowned attitude of the
consumers towards green consumption.
 A model has been used to ensure reliability
and association between variables and
green consumption intention.

To be continued..

References
 Al Mamun, A., Mohamad, M.R., Yaacob,
M.R.B. and Mohiuddin, M., 2018. Intention
and behavior towards green consumption
among low-income households. Journal of
environmental management, 227, pp.73-86.
 Biswas, A. and Roy, M., 2015. Green
products: an exploratory study on the
consumer behaviour in emerging economies
of the East. Journal of Cleaner
Production, 87, pp.463-468.