Hospitality Consumer Behaviour and Insight: Factors Influencing Consumer Behaviour and Decision Making in Rosewood London

Hospitality Consumer
Behaviour and Insight

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
P1 Investigation of different factors like cultural, social, private and psychological influencing
consumer behaviour and attitudes with reference to hospitality............................................3
P2 Dynamic consumer trends due to the effect of digital technology....................................4
M1 Examine the impact of cultural, social, personal and psychological factors at the
behaviour and attitudes of customer in hospitality.................................................................5
P3 Examination of the steps of the consumer decision making journey and mapping a
purchasing path to the for Hotel inn.......................................................................................5
P4 Importance of mapping a path in order to purchase and understand consumer decision-
making in hotel Rosewood London........................................................................................6
M2 Evaluation of the response of marketers at decision making process of customer in context
to Hotel inn.............................................................................................................................6
P5 Compare the key differences of the hospitality decision-making process in the context of
B2C and B2B with illustrations..............................................................................................7
P6 Evaluation of various approaches to research a market and methods of research used to
understand the procedure of decision devising......................................................................8
M3 A coherent and the justified assessment about the influence of different factors at the
decision-making of hospitality and buying behaviour...........................................................9
P7 Evaluation of the affect of marketers at various stages of hospitality decision-making
procedure with examples........................................................................................................9
M4 Assessment of effects of marketers in the decision-making procedure of hospitality...10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The tourism sector is growing day by day all over the globe and so the hospitality sector.
So, in order to increase the development of tourism industry, the hotels are increasing day by
day. The hospitality industry includes all the hotels and food services. This has broad category of
fields like food services, travel and tourism, lodging, etc. Such business focuses on the behaviour
of customer and with that respect it takes the decision for needed change in the organisation.
Consumer behaviour is the study of the customer choices while purchasing any product from the
company. It includes the needs, desires, choices, demands, expectations, etc. of a consumer from
specific product. Consumer insight can be used by concern for the identification of how target
audience wants from the organization product and what is reason behind that. This report has
taken the company Rosewood, London(Abuhashesh, et.al, 2019). This company is was opened in
the year 2000 which is being managed by Marriott International and the Renaissance Hotels
which comes as the Renaissance Chancery Court. It is an international luxury hotel and
institution which is operating in 28 hotels in 16 countries. This is presently owned by Hong
Kong-based Rosewood Hotel Group in May 2013). This report will cover the examination and
the difference of hospitality decision-making with reference to B2B and B2C. There are
different approaches for market investigation and the evaluation of the effect of marketers at the
phases of making the decision.
Main Body
P1 Investigation of different factors like cultural, social, private and psychological influencing
consumer behaviour and attitudes with reference to hospitality
The consumer behaviour is the study of each activity of a consumer while buying a
product. This is the identification of all prospect of consumer. This includes the behaviour,
emotional, mental, etc. In hospitality and tourism business, the consumer possess different
expectations. The following are factors that influence the consumer behaviour with respect to the
company Rosewood London-
 Cultural factors: These factors are respect to the customers values, norms and its
believes. These are different ways through which the behaviour of customer is accepted
in the organisation. The company Rosewood London follows a very enjoyable, honoured