M&S and Cognitive Learning Theory: Impact on Consumer Behaviour

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Added on 2023/04/23

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This presentation discusses how M&S uses cognitive learning theory to enhance consumer behaviour and sales. It also talks about the impact of the theory, competitors, alternative products, and implementing the theory. The presentation includes information on the company profile, consumer behaviour, learning and memory theory, competitors of M&S, competing products from alternative organizations, comparing the advertisements, implementing cognitive theory, and critique. References are also provided.

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M&S and Cognitive Learning Theory: Impact on Consumer Behaviour

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