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Consumer Behaviour towards Buying Green Products

   

Added on  2023-05-27

5 Pages937 Words112 Views
Running head: CONSUMER BEHAVIOUR TOWARDS BUYING GREEN PRODUCTS
Consumer Behaviour towards Buying Green Products
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1CONSUMER BEHAVIOUR TOWARDS BUYING GREEN PRODUCTS
Abstract
This paper intends to talk about the role of anticipated emotions such as pride and guilt; in
purchasing green products. As the price of such equipment are high people perceive these as
out of their budget and do not realize the fact that if they resist themselves from contributing
towards such business practice, the price will never drop as resources would remain limited.
These following paragraph has discussed the consumer behaviour and its indicators while
deciding to purchase eco-friendly products.

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