Analyzing Consumer Behavior and Customer Experience in Purchasing Branded Shoes

This report analyzes the consumer behavior and customer experience in purchasing branded shoes from Westfield Mall. Recommendations are provided based on the observed experience. The target market profile and segmentation of the brand are also discussed.

A Report To Analyse The Consumer
Behaviour
Statement Of Purchase
The purchase statement gives the details of complete purchase that is
being done by a consumer in the respect of all those items that he
consumes. It could be anything, irrespective of the food items or the
wearable and anything. Few days back I had just visited a mall in UK -
Westfield, London (Claiborne and Sirgy, 2015). Over there, I saw
someone doing the purchasing of best grooming products in men. He
was purchasing branded shoes of Boot. He was purchasing these
products by the score of he was having needs for those shoes or it could
be his demand. On more reason could be he would be loyal towards that
particular brand. One will only go for the purchasing the branded
products, if he/she would be having a handsome salary scale (Claiborne
and Sirgy, 2015). Desire for the purchase of branded products. The
involvement of that male customer in the purchasing of his branded
shoes was too high. HE as asking to the people standing with him; to his
friends that have gone with him and was also having a keen observation
from himself. The person was also doing research in the mall all over in
respect of those shoes that he had seen over there (Zeugner-Roth, Žabkar
and Diamantopoulos, 2015).
Recommendation On The Customer Experience And Journey
The experience of the customer in the respect of purchasing the branded shoes
from the Westfield Mall was not so good. It was just so-so. The customer tried
to bargain on that shop in the respect of shoes that he was willing to purchase
from that mall. In my point of view, what I had observed over there (Zeugner-
Roth, Žabkar and Diamantopoulos, 2015). The customer was not happy at time
of purchasing the shoes from that mall. The seller was showing too much
attitude in front of the buyer and was not showing the varieties or the patterns
that the buyer was willing to see at that shop. All that I observed was that the
buyer was actually not happy. He misbehaved with the buyer in some or the
other way. So, my recommendations in the respect of experience that, the
consumer felt will be :- The customer should not visit that shop again and
should purchase the products from the competitors if they are available in the
mall or should approach to someone else (Zeugner-Roth, Žabkar and
Diamantopoulos, 2015).
Profile Of The Main Target Market
Boot is one of the major brand in the FMCG industry and the company is
attracting many customers in the world. The renowned brand has targeted its
market in a number of ways and has done the segmentation in the many fields.
The company has done the segmentation of its products on the basis of gender
and income group of the potential customers and also on the basis of age group
of the customers (Siddiqui and Arabia, 2015).
References:-
Rahulan, M., and et.al., 2015. Consumer behavior of generational cohorts for compression sportswear. Journal of Fashion Marketing
and Management. 19(1).pp.87-104.
Duarte, R., and et.al., 2016. Modeling the carbon consequences of pro-environmental consumer behavior. Applied
energy. 184.pp.1207-1216.