Bunnings Warehouse Communication Strategy Analysis

This assignment analyzes the communication strategy of Bunnings Warehouse, a home improvement retailer. It identifies the strengths and weaknesses of the strategy, particularly in influencing customers' evaluation of alternatives and purchase decisions. The analysis also recommends alternative promotional tools, such as digital media, to enhance the company's marketing efforts. Furthermore, it suggests that the company should focus on communicating product quality and highlighting post-purchase services to ensure repeat business.