Consumer buying behavior Scholar Id:.

Consumer buying
behavior
Scholar Id:

Introduction
O Dove is a disinfected and hygienic
shampoo
O It helps to complete the
psychological requirements
O This report demonstrates the needs
and wants that motivate the
consumers
O It also evaluates the available
purchasing methods

Needs and wants that led to purchasing of FMCG product (Dove
shampoo that is the product of P&G Company)

Internal and external
sources of information

Alternatives and narrow down the attributes of the FMCG
product that satisfy the needs or wants

Analyze the available
purchase method

Analyze post-purchase behavior and satisfaction

Conclusion
O Shampoo is a daily routine practice
that is used for a hygienic purpose.
O Hair wash is a requirement that
motivates to purchase the Dove
shampoo
O Customer feedback facilities are
provided by P&G Company

References
OAkkucuk, U. and Esmaeili, J., 2016. The Impact of Brands on Consumer
Buying Behavior. International Journal of Research in Business and
Social Science (2147-4478), 5(4), pp.1-16.
OChowdhury, P.P., 2019. Role of use of Social Media on Effective Buying
Decision Process: A Study of Consumer Buying Behavior in the
Context of Bangladesh Market. Asian Journal of Management, 10(1),
pp.53-60.
OChung, N., Song, H.G. and Lee, H., 2017. Consumers’ impulsive buying
behavior of restaurant products in social commerce. International
Journal of Contemporary Hospitality Management, 29(2), pp.709-731.
OJain, V., Roy, S. and Ranchhod, A., 2015. Conceptualizing luxury
buying behavior: the Indian perspective. Journal of Product & Brand
Management, 24(3), pp.211-228.
OJohri, S., Sharma, R., Garg, A. and Jain, B., 2017. Study of the Factors
Affecting Buying and Consumption Behavior of Rural
Consumers. AAYAM: AKGIM Journal of Management, 7(2), pp.22-28.

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