Consumer buying behaviour.

Consumer buying
behaviour

Introduction
 Discusses as well examines the needs of customers for goods and
services FMCG.
 Examines internal and external data sources.
 Demonstrates FMCG products qualities as it aids to the consumers for
the attainment of consumer’s needs.
 Examines tools to evaluate the buying behavior of consumers.

Problem Recognition

Information Search

Evaluation of Alternatives

Purchase decision

Post-Purchase Evaluation
outcome:

Conclusion
 The consumers could have the buying decision after the evaluation of
competitors products an services.
 Use the promotional tool and make their diverse image in the
marketplace for increasing the consumers towards Toyota Corrola Car.
 Organization uses the competitive pricing strategy for Toyota Corrola
Car to enhance the sale and sustain their position in the marketplace.

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