Analysis of Consumer Buying Patterns of a Product of a Company

Analysis of consumer buying patterns
of a product of a company
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Consumer behaviour is study of individuals; group and organisation related to the way
they make purchase of specific products and services in order to satisfied their wants in effective
manner. So, it helps in understanding the manner in which consumer emotional, attitude and
behaviour affects the buying behaviour. With more availability of alternative options, consumers
are changing their decision to select a particular company to have products and services and
satisfied their wants in effective way. Tesco mission is to be the most highly valued business by
customers it serve, services delivered to communities and is committed to shareholders. So
mission is to create value for customers in order to earn their lifetime loyalty. This is essay based
on impact of launch of organic food products by Tesco on customer’s decision making. So it
includes appropriate theory and models to explain culture and psychological elements that
influence buying behaviour. Furthermore, has explained about the impact of technology, mobile,
apps, social media and internet on buying experience of individuals.
MAIN BODY
Culture of individuals determines its experience, belief and value that have been directly
linked with the attitude, social norms, behaviour and emotions of individuals. In another words,
it is group of people that influence the choice of customers such as workgroup, shopping group,
families and friend. Culture have great impact on purchase of individuals that can be understood
through making use of sociological model that states purchase are influence by individuals place
with different societal group. Such as, with increase spread of diseases and covid-19, people of
all culture in United Kingdom wants to have organic, healthier and tasty food products in order
to meet their respective desired (TLAPANA and MDUBA, 2021). Personality, language, dress,
food habits and religion faith are various elements of culture that directly have influence on
decision making of customers. Likewise, people make purchase of clothes as per their culture,
belief and taste so it impact on their decision making.
Furthermore, black box model is also consumer behaviour model that is also known as
stimulus response model that helps in understanding the manner in which customers think
because of internal and external factors. For example: the environment and culture for which
individuals belong, have particular language and interest will have direct impact on decision
making of customers to select a particular organisation in order to meet their wants ( Al-Hitmi
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