Consumer Confidence Index and Company Structure for Selling Cheap Mobile Phones

Global Business Environment

Table of Contents
Coursework A)..................................................................................................................1
Consumer confidence index....................................................................................1
Coursework B)..................................................................................................................3
Email........................................................................................................................3
REFERENCES.................................................................................................................5

Coursework A)
Consumer confidence index
The Consumer confidence index basically involves all the statistical measures that
involve the feelings of the customer regarding the future and existing economic
conditions of the country. It basically depicts how confident the consumers are regarding
the overall state of the economy. The higher is the level of consumer index, the higher it
is considered as a good factor for the country. To measure the consumer confidence
index, different bodies conduct different type of studies. To measure the attitude of
consumers about the forward expectations of the general economic conditions and
financial position of the households in terms of the purchase of the household goods,
the GFK carries out the survey of consumer confidence. In November 2021, it was
analysed that the index was -14% that was higher as compared to October 2021. During
the pandemic, the consumer confidence index declined because of the deep economic
recession. Furthermore, after the pandemic there was a significant decline in the deep
economic recession. Moreover, post pandemic the countries started to grow which
resulted in increase in confidence of the customers (House of commons Library, 2021).
There was also an influence on the sentiments of the consumer due to fear of high
prices, high inflation and increase in cost of living. In the month of November, the
situations of the economy improved as compared to the past years. Moreover, the
customers are positively responding towards the personal finances.
In addition to that, there is also an increase in retail and virtual sales which
basically indicates the consumers are ready to purchase post pandemic scenario.
Moreover, there was reduction in family gatherings due to restrictions during lockdown
and pandemic. But the coming festivities can influence and enhance the sales of the
organisations (Mckinsey 2021). Moreover, the customers are known with the fact that in
the coming year it can be highly influenced through festivities. In November 2017, the
major purchase index was up by 7 points as compared to the past months. When it
comes to retail industry, the overall sale in the industry declined by 2.5% in the month of
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