Consumer Decision Making Process & Consumer Behaviour

Consumer Decision
Making Process
& Consumer
Behaviour

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Define the key marketing concept and its effectiveness for Ryanair.....................................3
a) Marketing management orientation....................................................................................3
b) Marketing orientation and societal marketing orientation.................................................4
CONCLUSION................................................................................................................................5
RECOMMENDATION...................................................................................................................5
REFRENCES...................................................................................................................................6

INTRODUCTION
Marketing concept is that marketing model that is adopted by a firm in order to focus on
the offering products or services as per the requirement, need and desire of potential or targeted
customers. Through this an organization able to gain high competitive advancement because
marketing concept help in delivering quality offerings (Buchan, 2017). This report is based on
Ryanair firm that is founded at 28th November 1984. It is conducted their business at budgeted
airline industry and they are offing products through different subsidiaries such as Ryanair Sun,
Malta Air, Ryanair UK and many more. The product which is selected for this report is Airline
and topics that are included in report are diverse factors of marketing management orientation
such as marketing concept, sales orientation, production orientation and product orientation.
Moreover it will also include concept related to societal marketing orientation and marketing
orientation.
MAIN BODY
Define the key marketing concept and its effectiveness for Ryanair
a) Marketing management orientation
Marketing management orientation is consider as marketing concept which include
various other concepts. This will mainly focused on the techniques or methods that can be
adopted by a firm in order to create, produce and market products or services in front of potential
customers. Through this an organization able to develop proper relationship with their targeted or
potential customers. This will include different other key marketing concept which are
mentioned below:-
 Marketing concept- It refers to the philosophy that are generally adopted by an
organization for analysing the customer's need and desire so that management can
develop products or services accordingly that must be better then competitor's offering
(Consument, 2013). In respect of Ryanair for adopting this they must consider need and
requirement of passengers so that they can develop flight facilities accordingly. Such as
they can offer comparatively cheap flight.
 Production orientation- It define as market approach that is implemented by an
organization for concerning procedure of manufacturing and production on initial basis.
In this concept firm will more concern about the manufacturing products or services by