Consumer Decision Making Process | Report

Running head: CONSUMER DECISION MAKING PROCESS
CONSUMER DECISION MAKING PROCESS
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CONSUMER DECISION MAKING PROCESS1
Executive Summary
The main aim of the paper is to identify three theories related to the consumer decision making
process or the consumer behaviour and to show the application of the same by the consumers.
The paper will discuss about the different theories and application of the same, the consumer
decision making process for the chosen brand and the products. The paper will make certain
recommendations to improve the marketing activities of the brand.

CONSUMER DECISION MAKING PROCESS2
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Three relevant theories................................................................................................................4
Recommendations..........................................................................................................................10
Partnering with different E-Commerce platforms.....................................................................10
Use of Social media...................................................................................................................10
Celebrity endorsement can be done...........................................................................................11
Content marketing.....................................................................................................................11
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................13

CONSUMER DECISION MAKING PROCESS3
Introduction
The consumer goes through a process of decision making before making any purchase in
the market and it called the Consumer decision making process. In this process the consumer
undergoes five main stages and it includes- identification of the needs, collection of sufficient
information about the same, alternatives evaluation, purchase decision and post purchase
decision (Dahiya and Usmani 2015). During this process the consumer is influenced by many
factors that may be internal or external to the consumers such that the consumer may be
influenced by the suggestions of the reference group. Segmentation table refers to a table which
shows how the target market will be divided into homogeneous groups on the basis of factors
such as demographic, psychographic, geographic and socio-economic (Sima and Gheorghe
2015). The company chosen for the purpose of this study is Samsung and the product is the new
wall television introduced by the brand (Samsung Electronics America 2019). The main aim of
the paper is to discuss about the consumer decision making process of the customers of the
brand, the factors that may have an influence on their decision making process, the
recommendations for the customers and others.