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Consumer Decision Making Process Report

   

Added on  2020-04-07

8 Pages1832 Words115 Views
Running head: CONSUMER DECISION MAKING PROCESSConsumer Decision Making ProcessName of the Student:Name of the University:Author Note:
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1CONSUMER DECISION MAKING PROCESSTable of ContentsBody of the report:...........................................................................................................................2Consumer Decision Making Process(CDMP) of Samsung Galaxy S8:..........................................2Need recognition:.........................................................................................................................2Information search:......................................................................................................................2Evaluation of alternatives:...........................................................................................................3Purchase:......................................................................................................................................4Post purchase satisfaction or dissatisfaction:...............................................................................4Situational factors:...........................................................................................................................4Retail environment:.....................................................................................................................5Conclusion:......................................................................................................................................5Key Recommendations:...................................................................................................................6References:......................................................................................................................................7
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2CONSUMER DECISION MAKING PROCESSBody of the report:Consumer Decision Making Process(CDMP) of Samsung Galaxy S8:Consumer Decision Making Process (CDMP) refers to the process which the consumersfollow before making purchase decision to purchase products. The following are the five stagesof consumer decision making process(CDMP) which a consumer would go through whilepurchasing a Samsung Galaxy S8:Need recognition:A consumer at recognises the need to buy a product at this stage by recognising arequirement of his which the product can fulfil. For example, the target consumer may feel theneed to buy a Samsung Galaxy S8 to get access to the latest mobile applications or to be able tosend and receive mails on his mobile phone. The psychological influences like needs andmotivation play a very important role in deciding what to purchase. For example, if the customerwants to use a high-end expensive smart phone, he would be motivated to buy a SamsungGalaxy. The need and motivation to purchase a product become active at this stage(Solomon2014). Information search:Customers at this stage tries to gather information about the product he wants to buy. Heconsults his friends, relatives and acquaintances to know about their views about the product. Hewatches advertisements and public sources of information about the product like newspapers admagazines. The personality and self-conception of the customer play very significant role at thisstage. The information the customers gain from sources like advertisement and newspapersimpact the perceptions consumers develop about products. For example, Samsung Galaxy is
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