Consumer Decision-Making Process for Virtual Reality Headset of Oculus Company

Running head: MARKETING PRINCIPLES
OCULus
Marketing Principles
8/10/2018

MARKETING PRINCIPLES 1
Table of Contents
Introduction................................................................................................................................2
Identification and Analysis of the need generation................................................................2
Internal and External Information Search..............................................................................2
Evoked, Inert, and Inept Sets of Customers Products Assessment Procedure.......................3
Evoked Set.........................................................................................................................3
Inert Set..............................................................................................................................3
Inept Set.............................................................................................................................4
Attributes of Virtual Reality Headset.....................................................................................4
Available Purchase Method...................................................................................................4
Post Purchase Behaviour........................................................................................................4
Minimizing Cognitive Dissonance.....................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6

MARKETING PRINCIPLES 2
Introduction
The report is being presented to create the understanding of the consumer decision-making
process and its importance to the marketers. It will make use of various theories and concepts
to recognize and briefly explain the behaviour at every stage of the consumer decision-
making process. The product that has been selected to discuss the decision-making process is
the Virtual reality headset of Oculus Company.
Identification and Analysis of the need generation
A VR Headset or Virtual Reality Headset is popularly known as the head-mounted device
that offers wearer the virtual reality. VR headsets are broadly utilized with computer games,
however; they are also used in other various applications, comprising trainers and simulators
(Wondershare, 2018).
Before I got familiar with the VR Headset or Virtual Reality Headset, I used to play games on
my mobile phone or Television. However, after using this device I was amazed and had an
excellent experience. The need for a VR headset arises when I saw them with one of my
friend who lives in America. One fine day he visited my home and brought this device for his
entertainment. He offered me that device to have an experience and then only I realized its
need and decided to purchase it and play games on VR headset in place of mobile games and
Television.
Internal and External Information Search
Before purchasing Virtual Reality Headset, a research is conducted to identify different
alternatives. The information search is done on two bases i.e. internal search and External
search.