Consumer Perception and Attitude towards Cadbury Oreo: A Survey Analysis

Running head: CADBURY OREO
CADBURY OREO
Name of the Student
Name of the University
Author Note

1CADBURY OREO
Executive Summary
In order to understand whether any firm will be achieving success in the long run or not,
it becomes considerably important for the firm to ensure that it is able to successfully
engage in the satisfaction of the customers by providing the products which are good to
use. In order to abide by this, it becomes considerably important for the firm to
understand the factors affecting the consumer purchase and satisfaction which can be
stated to the customer attitude, awareness, perception and beliefs. Hence, the primary
motive of the given report is to understand the thinking of the consumer by providing an
analysis of the survey conducted for the product of Cadbury Oreo.

2CADBURY OREO
Table of Contents
Purpose............................................................................................................................3
Development of the survey instrument.............................................................................3
Administration processes.................................................................................................3
Data Analysis................................................................................................................... 4
Consumer Perception...................................................................................................4
Consumer Attitudes......................................................................................................5
Consumer motivation....................................................................................................6
Group and Individual differences..................................................................................6
Family and lifestyle.......................................................................................................6
Culture/Region..............................................................................................................7
Findings............................................................................................................................7
References.......................................................................................................................8
Appendix.......................................................................................................................... 9
Questionnaire and Responses.....................................................................................9

3CADBURY OREO
Purpose
A product or a service`s success can be largely contributed to the perception
which the consumer has about the product and the different attitudes as well as the
behaviour of the consumer towards the entire purchasing procedure. According to
Baker and Saren (2016), the purchasing decision of the consumer can be stated to be
influenced by a wide number of factors and hence, it is the duty of the companies to
ensure that they are able to successfully influence the purchasing decision of the
consumers and ensure higher sales and revenue. The product which has been chosen
for the purpose of the report can be stated to the Cadbury Oreo biscuit. The Cadbury
Oreo biscuit is an extremely popular brand around the globe and is a favorite among all.
It is for this purpose, that the survey which had been conducted prior to the particular
survey has been done on Oreo and the findings of the survey will be analyzed in the
particular section.
Development of the survey instrument
In order to conduct a survey and to understand the perception of the different
customers, a survey was formulated which was centered on the particular product and
aimed to understand the overall mindset of the consumers. This also aimed to examine
the attitudes of the consumers, their behavior, the cultural background and influence of
the family and friends on their purchase. Hence, it was decided that a series of 10 basic
questions centered on the topic of Consumer perception, culture, attitude and behavior
will be formed which will be then followed by the collection of data. The survey
instrument which was made use of was the Survey Monkey which is an online survey
platform which allows the different individuals and researches to undertake a
comprehensive research and understand the overall purpose of their study. In addition
to this, they will also be successfully able to gain an understanding of the real
consumers. The sample size which has been selected for the same can be stated to be
around 16 respondents. These 16 respondents helped to provide valuable insights into
the concept of consumer perception and behavior which helped to further build the
argument.