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Customer Perceptions on Customer Buying Behaviour

   

Added on  2020-12-29

8 Pages1584 Words320 Views
BUSINESS PROPOSAL

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Background of the study.........................................................................................................1RESEARCH AIMS AND OBJECTIVES.......................................................................................1LITERATURE REVIEW................................................................................................................2RESEARCH METHODOLOGY.....................................................................................................3Timescale- .............................................................................................................................4..........................................................................................................................................................5REFERENCES................................................................................................................................6

TITLE: CUSTOMER PERCEPTIONS ON CUSTOMER BUYING BEHAVIOUR@TESCO METRO HARLESDEN INTRODUCTIONBackground of the studyCustomer perception defined as marketing concepts that encompasses the impression,wareness and consiousness about the firm and it offerings. However, the choice and preference ofcustomer is highly impacted by advertising, company offerings, social media, personalexperience and other channels. It plays vital role to attract new customers and to gain maximumconsumer retention. The present report is based on business activities of Tesco organisation and it deals inproduct and services of grocery etc. Furthermore, report will focus on to outline the aim andobjectives as per the given topic. RESEARCH AIMS AND OBJECTIVESAim:The aim of report is to assess how customer buying behaviour is impacted by promotionalpractices at TesoObjectives:To identify and descrive how promotional [ractices used in UK supermarket influencecustomer buying behaviour.To illustrate how promotion practices used by Tesco influence customer buyingbehaviour.To access the interaction between promotional practices and customer purchase.To evaluate the dynamics and key factors associated with promotions that mostsignificantly impact customer purchases at Tesco.To devise recommendations for Tesco effective promotional strategies and tactics thatwould enhance customer purchasing behaviour.Rational The research study is important because it will give the enterprise an insight aboutcustomer perception on consumer behaviour. Thus, key elements of customer perception is1

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