Consumer Perception and Marketing : Advertisement Analysis

Consumer Perception and Marketing
A Study on Advertisement Analysis
Student Details
3/30/2020

Executive Summary
Customer knowledge could in some ways significantly influence a company's image. If
companies are well aware of the development of their products on time then they can attract
more customers. The products as described on the packaging insert provide a favorable customer
image. With a major after sales service, consumers might have a positive opinion on the
company. Consequently, advertisers must measure consumer preferences and effectively
diversify promotional activities. For the purposes of this study, every marketing position of
interpretation and the debate of two commercials in the upcoming rows have been accomplished.
The study discussed the marketing strategies used by two famous companies that are Always and
Nike in their marketing campaign, however in order to assist startups or other companies few
marketing strategies are recommended in this study in effective manner.

Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Role of Perception in Marketing......................................................................................................4
Analysis and Discussion on Advertisement One: Always- #LikeaGirl...........................................5
Analysis and Discussion on Advertisement Two: Nike- “Just Do It”.............................................7
Conclusion.......................................................................................................................................8
Recommendations............................................................................................................................9
Bibliography..................................................................................................................................11

Introduction
The marketing term which involves the interpretation, knowledge or understanding of a customer
about a business or its offerings is called the perception of the consumer. The consumer gathers
marketing details which perceives it to create a clear image of a particular object. That is also the
understanding of consumers. When a consumer receives commercials, advertisements, user
comments input on social media, etc. about a company, he or she gets a picture of the company
(Correia et al., 2015).
When a customer’s seen or receives knowledge regarding a certain commodity, the whole
procedure begins with customer understanding. This cycle proceeds until the customer starts to
convey his opinion on the drug, which a business needs to do with the view of its clients. The
location of the items in a retail store, the colors and types of their branding, announces one make,
the promotions company give, all impact consumer perception (Lumen, 2019).
Buyer's perception can greatly affect the reputation. If consumers have a good encounter with the
production of their goods on schedule, they are mindful of it. A favorable consumer image is
created by the goods as defined on the package insert. If customers have a great after-sales
operation, a good impression on the brand would be created (Chonko & Hunt, 2018).
Therefore, advertisers need to evaluate customer expectations and diversify advertising practices
successfully accordingly. For the purposes of this study, every marketing position of
interpretation and the debate of two commercials in the upcoming rows have been accomplished.
Role of Perception in Marketing
Customer understanding is a vital aspect of buying behavior. That is why businesses have a great
deal to give their consumers an easy and satisfied customer experience. Companies are willing to
invest time and energy for consumer understanding and competitiveness. Similarly, a company
should try many avenues to improve the impression that customers get great value for money
(Karjaluoto et al., 2015 ). A happy consumer is pleased with the quality of a product or
service. The understanding of consumers is focused on a customer's interaction with a company.
Even if consumers were treated poorly like faulty goods, no refunds, no support for after sales
etc. the clients build an unconstructive perception regarding the product. External influences,
some of which are mentioned below, may affect consumer perception: