Consumer Rights and Privacy

Running head: CONSUMER RIGHTS AND PRIVACY
Consumer Rights and Privacy
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CONSUMER RIGHTS AND PRIVACY
Table of Contents
Introduction................................................................................................................................2
Case Study Evaluation...............................................................................................................2
Conclusion..................................................................................................................................5
References..................................................................................................................................6

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CONSUMER RIGHTS AND PRIVACY
Introduction
The contemporary market situation is all about gathering, storing, analyzing and using
customer or consumer information and data by organizations with the purpose to serve their
customers better. The consumer data collected are valuable source of marketing tools
implemented to increase customer base for the particular organization which in turn helps the
company or the organization to achieve its overall objective. Recently there is a rise in the
use of second-party data, information or data that are collected by other companies and
acquired from them. There are organizations, whose sole motive is to collect, analyze and
store customer or consumer data and they reap massive revenues from this business. Data
dissemination and sharing have become the mandatory job of the decade as organizations
harness large amount of profits from this environment. This developing work environment
and process has given rise to systematic privacy issues for customers or consumers. Easy
access of consumer data and information has lead to widespread unintended consequences of
data manhandling. Respecting customer right and privacy is the need of the hour.
Case Study Evaluation.
Invasion of customer or consumer right and privacy have garnered much media
attention as there is a never ending trail about the tale of customer rights and privacy. The
consequences of the invasion have been found to be minor and in some cases it had a major
negative impact. There are news about how certain customers have suffered numerous times
by telemarketing calls and unwanted communication made with them (Harmeling et al.,
2017). But it can also be countered the calls does not make the customer suffer from
significant harm. The recent decade has seen multiple data breaches resulting from the
inappropriate and insufficient security protocols implemented by the companies. The