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(PDF) The role of gender for entrepreneurship in a transition

   

Added on  2020-01-28

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Gender diversity and the roleit plays in the developmentof the entrepreneurial sectori
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ABSTRACTConsumer satisfaction is the primary responsibility of business organisations. There is no chanceof gender discrimination in preparation of strategies for attracting customers. But whenconsidering entrepreneurship, gender diversification exists since ages. As per the researchesconducted by GEM i.e. Global Entrepreneurship Monitor, role of male and females in growth ofentrepreneurial sector is quite evident. The impact of gender diversity is quite vast and leaves adeep imprint over every industrial sector. The prevalence of male dominance in the businesssocieties existed till the end of 20th century. However, female entrepreneurs increased andemerged as competent slots for development in the complete organisational sector. There arecertain barriers experienced by female entrepreneurs which include economic, social, cultural,etc. that had affected the participation in entrepreneurship. The urge for more employmentopportunities and innovative ideas has given significant platform for female entrepreneurs toexplore their talent and survive in this world of rigorous competition. ii
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Table of ContentsCHAPTER 1 : INTRODUCTION...................................................................................................11.1 Background of Study........................................................................................................11.2 Research aim....................................................................................................................21.3 Research Objectives.........................................................................................................21.4 Research Questions..........................................................................................................21.5 Rationale for research.......................................................................................................21.6 Focus and purpose............................................................................................................31.7 Framework and analysis...................................................................................................31.8 Dissertation structure........................................................................................................4CHAPTER 2 : LITERATURE REVIEW........................................................................................52.1 Introduction......................................................................................................................52.2 Concept of male and female entrepreneurship.................................................................52.3 Barriers faced by female entrepreneurs............................................................................72.4 Role of male vs female entrepreneurship in development of entrepreneurial sector.......92.5 Different ways used by male to enter business when compared with female entrepreneurs..............................................................................................................................................10CHAPTER 3 : RESEARCH METHODOLOGY..........................................................................123.1 Introduction....................................................................................................................123.2 Research philosophy.......................................................................................................123.3 Research design..............................................................................................................123.4 Research Approach.........................................................................................................133.5 Research Strategy...........................................................................................................133.6 Data collection method...................................................................................................143.7 Sampling.........................................................................................................................143.8 Data analysis...................................................................................................................153.9 Ethical consideration......................................................................................................153.10 Research limitations...............................................................................................................16CHAPTER 4 : DATA ANALYSIS...............................................................................................174.1 Introduction....................................................................................................................17iii
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4.2 Discussion.......................................................................................................................17CHAPTER 5 : CONCLUSION AND RECOMMENDATION....................................................315.1 Conclusion......................................................................................................................315.2 Recommendation............................................................................................................32REFERENCES..............................................................................................................................34QUESTIONNAIRE..............................................................................................................38iv
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ACKNOWLEDGEMENTThis research work would not have been completed without proper guidance of my mentor andteachers. I hereby acknowledge my work by providing sincere thanks to my teachers, family andfriends who have supported me in every aspect to complete it with effectiveness. Furthermore,they have helped me to not loose hope and patience especially during the days of data collectionand presentation. I am sincerely obliged to be under their guidance. Name:Signature:v
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CHAPTER 1 : INTRODUCTION1.1 Background of StudyUltimate aim of any firm is to gain maximum profit, this is only possible when they are able tounderstand the taste and preference of customers. When improvement is made in the productsand services that are delivered by the firm, then it becomes favourable enough to attract moreand more customers ( Hoogendoorn, Oosterbeek and Van Praag, 2013). In this modern world,workers are the face of an organization as they have direct interaction customers. They are theone who presents the products and services. In this context, there are both male and females whoare considered to be equally important who put on their full efforts in order to reach out the goalsand objectives of the firm. There are the different set of issues that are faced in order to develop abusiness.Further, there are conditions in which different individuals have the diverse set of skillsand capabilities. More specifically, male and female have their own set of skills and learningperspective that contribute effectively towards the development or business. There are the certainset of motivational factors that are considered by individuals. When these are not satisfied, thenit has the negative impact on the business (Richard, Kirby and Chadwick, 2013). Differentcountries around the world have the diverse set of perception towards the culture that is beingfollowed and from the culture, they are able to develop their knowledge and skills. With differentculture, it includes a diverse type of perception over others. There are conditions in which peoplethink or the perception that some of the people have is that male employees are more capablewhen compared with female workers. This is a type of negative perception that individuals and ithigh affect the performance of employees in a negative manner. GEM (Global EntrepreneurshipMonitor) has conducted the different type of researches around the world in order to know thegrowth in entrepreneurial ventures. More specifically, GEM has covered about 75% of the worldpopulation. Present research is focused on Trinidad and Tobago which is in Caribbean and GEMhas conducted their research for this particular area since 2010. This research is focused onunderstanding the concept of male and female entrepreneurship (Joecks, Pull and Vetter, 2013 ).Further, it evaluates the role of male vs female entrepreneurship in a development of theentrepreneurial sector. Further, it includes different ways used by the male to enter businesswhen compared with female entrepreneurs. Lastly, the different set of recommendation will bemade with the help of which proper support can be provided to entrepreneurial sector. Inaccordance with the research done by GEM, it is identified that the rate of Total Entrepreneurial1
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activity has reduced in the year 2014 when compared with 2013. Main reason identified for thisis due to declining in nascent entrepreneurial activity.1.2 Research aimAim: To understand the impact of male vs female entrepreneurship and their role in thedevelopment of the entrepreneurial sector: A study on Trinidad and Tobago, Caribbean.1.3 Research ObjectivesObjectives:To determined concept of male and female entrepreneurshipTo evaluate the role of male vs female entrepreneurship in the development of theentrepreneurial sector.To understand different ways used by a male to enter business when compared withfemale entrepreneurs.To make recommendation effective way through which gender diversity can supportdevelopment in the entrepreneurial sector. 1.4 Research QuestionsWhat is the concept of male and female entrepreneurship?What is the role of male vs female entrepreneurship in the development ofentrepreneurial sector ?What are different ways used by the male to enter business when compared with femaleentrepreneurs ?1.5 Rationale for researchIn accordance with the current dissertation, it will be focused on understanding the issues andthe positive impact that gender diversity has on the development of the entrepreneurial sector. Inthe particular area that is being selected (Moog, Wernerand Backes-Gellner, 2015 ). There areissuers that are faced by them, as stated, there are the different set of perception that individualshave. More specifically, the rate of preferences that the local people at Trinidad and Tobago haveis not favourable as per the culture that is followed by them, women are not considered to beperforming any type of job for the organisation. Instead, they need to focus more on their houseold activities and are not allowed to get out to work and earn money. 2
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1.6 Focus and purposeAs per the dissertation, it can be stated that the main focus is will be on both male and femaleworkers. Different type of treatment is given for both these genders. With time there are manychanges that have taken place but preference is generally given to male employees (Richard,Kirby and Chadwick, 2013 ). The area of study will enable to understand the type ofdiscrimination that takes place for the females in the workplace. Further, the main purpose of thisresearch will be to understand the impact of gender diversity and its role in developingentrepreneurial sectors. There are many starts up firms that are being introduced in this particularareas and the impact of gender diversity will be discussed. 1.7 Framework and analysisIn order to carry out the research in an effective manner, it is important to have properframework and analysis made so that effective decision can be made. In this context, belowgiven are the different steps that will be followed:Research design: there are four different type of research design that can be used by theinvestigator (Clarke and Fujimura, 2014 ). In this context, it includes case study, correlation,exploratory and descriptive. Among all these research will make use of descriptive researchdesign. Research philosophy: It enables to determine the strategy that will be adopted throughwhich data will be examined and collected. These are of two type which is interpretivism andpositivism. With this respect, positivism will be used by the investigator. Research approach: These are of two type which is deductive and inductive approach.All the research that is of quantitative in nature makes use of inductive research approach ( Gale,Heath and Redwood, 2013). For quantitative research, the deductive approach is used. In thecurrent research, an investigator will make use of the inductive approach. Data collection: There is two type of data collection methods, which are secondary andprimary. Both will be applied by the researcher, for collecting primary data, individuals willmake use of the questionnaire. On the other hand, for secondary information, books, journals,articles, etc. will be used.3
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