Consumer Survey Assignment 2022

Running head: CONSUMER SURVEY
CONSUMER SURVEY
Name of the Student
Name of the University
Author Note

CONSUMER SURVEY1
Company Overview
The Fonterra New Zealand has been chosen as the company of choice and in relation to
this, it becomes considerably crucial for the organization to ensure that they are being able to
come up with innovative ideas in order to ensure overall success in the long run. The Fonterra
can be understood to be a Cooperative Group Limited in New Zealand which is owned by 10500
farmers. The company is responsible for 30% of the world`s dairy exports and is primarily
known for maintaining the overall quality of the export and the product which it sells to the
market. It is in regard to this that, the organization has decided to come up with some new
innovative idea which would enable them to attain overall success and maintain a competitive
advantage. The Fonterra crackers are available throughout the country and hence, the choice of
their brand has been made. These crackers are exported regularly and is easily available in all
the supermarkets around the globe.
Managerial Problem
The brand has planned to design and come up with a virtual store simulation program
whereby the organization will be engaging in a research program that imitates a real life buying
scenario. In this kind of a virtual store simulation program, named ViCoS 2.1 which mimics the
real life scenario. In this way, the brand will be able to remain competitive and in line with this,
they will also be able to provide the ultimate satisfaction to the different customers as present in
the organization. In line of this, the research will be ideally based on the overall taste of the
product, the pricing, the popularity of the product, the ease of its availability and other related
aspects. In this way, the unbiased view of the different customers can be gathered accordingly.
Moreover, this shall assist the firm in gaining a competitive edge. The reason why the research is
being undertaken because the sales of the company has dropped to a great extent and the experts