Consumer Decision Making Process for Hair and Beauty Care Services

Consumers’ decision making
process – Hair and beauty
care service
MARKETING

Introduction
 Consumer decision making technique engages the
consumers to identify their needs
 Consumers collect information
 Evaluate the alternatives
 Make the buying the decision
 In order to make the presentation with real-word
facts and situation, primary data has been used in
the study.
 To identify the elements that consumers consider
real world situation of beauty care service has
been considered

Consumer decision making process
 Before taking a service or buying a product, the first
thing that consumes do is that they collect information.
 Today, collecting information about a product or
service has been an essay job as there are technology
advances.
 I have observed that 6 consumers out of 10 have
mentioned the thing that they first collect the
information from the social media before making a
thought of buying the product.

Need Recognition
 Any sort of external or internal stimuli could drive consumers to believe that the
individual could lack something
 Such lack could motivate the individual to look for something meet the needs.