“Consuming Kids – The Commercialization of Childhood” is a documentary film directed by Adriana Barbaro and Jeremy Earp that sheds light on the billion-dollar marketing machine that sells anything from violent video games to family cars to kids and their parents. The film raises questions about the wholesale commercialization of childhood, the ethics of children's marketing, and its impact on health and well-being. This essay discusses the reasons behind the making of the documentary and its effects on children's lives.