This research report analyzes the importance of Corporate Social Responsibility (CSR) and sustainability reporting in enabling a firm to operate within its financial objectives. The report also presents a case study of ASX: QUB, analyzing its history, ownership, governance, and financial performance. The report applies the Institutional and Legitimacy theories to explain the essence of sustainability reporting. The report concludes that CSR plays a significant role in enabling a company to become socially responsible and operate within a strategized financial planning that enables the achievement of the strategized goals and objectives.