Contemporary Analysis of Volkswagen
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Added on 2020-10-05
Contemporary Analysis of Volkswagen
Added on 2020-10-05
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ContemporaryAnalysis
Table of ContentsEXECUTIVE SUMMARY ............................................................................................................1INTRODUCTION...........................................................................................................................2Aim .................................................................................................................................................2Discussion .......................................................................................................................................2Conclusion ......................................................................................................................................5Recommendation ............................................................................................................................5REFERENCES................................................................................................................................7.........................................................................................................................................................7
INTRODUCTIONStrategic management is defined as the continuous planning, analysis and assessment ofbusiness activities in order to achieve goals and objectives of the company. A company makesstrategic decisions to remain successful in market (Clemente and Gabbioneta, 2017). Thesedecisions are based on making fast paced innovation, emerging technologies and customerexpectations. The strategic management process helps the company in analysing the currentsituation of the company, formulate effective strategies, deploy them and analyse theeffectiveness of the implemented strategies. The strategic management includes analysinginternal and external strengths and weakness, formulating and executing action plans. Effectivestrategic management is designed to proactively respond to changes in technology, externalenvironment and market tastes. The company which is considered in this report is Volkswagen.This is a German multinational automotive manufacturing company that is headquartered inWolfsburg, Lower Saxony, Germany. This company is involved in designing, manufacturing anddistributing commercial vehicles, engines, turbo machinery, etc. It also offers services likefinancing, leasing and fleet management. This report will tell about the influence on Volkswagenbusiness on launch of emission devices in cars. Moreover this report has discussion of strategy ofVolkswagen in launching electric cars in market. Aim The aim of this report is to identify the influence of stricter emission control devices usedby Volkswagen and its impact upon sales outcomes for Volkswagen (Delogu and ET. AL.,2018). Volkswagen believes in automotive future by social conditions and trends. The companyfocuses on anticipating future needs of he customers and converting these demands intoinnovative technologies. Discussion Volkswagen Group was established in the year 1937. Volkswagen launched a newgeneration of front wheel drive vehicles in the 1970's including Passat, Polo and Golf.Volkswagen installed a defeat device software code in the diesel models of automobile.Volkswagen wanted to be successful in market and become leader in the automotive sector. Thiscompany introduced diesel engines in it's cars. This was innovation was unsuccessful as thedefeat device was harming the environment. The innovation done by the company was
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