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3522NSC - Contemporary Aviation Management

   

Added on  2019-10-31

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!Griffith!"#$%&'#()*ASSIGNMENTCOVER SHEETCourse Code:3522NSCCourse Name:Contemporary Aviation ManagementDue Date:10 September 2017Assessment Item Number:Written AssignmentCampus and Enrolment:Off-campusLecturer:Dr. Tarryn Kille Course Convenor:Dr. Tarryn KilleWord Count2023 + Exec. Summary and RecommendationsStudent Number[s5090195]Student Name[Deepika Chander]1
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1.Marking Criteria Grading54321AssignedgradeTotalavailableWeighting%Criteria14/5x 604824/5x 151234/5x 151243/5x 106TOTAL782.Please provide a brief justification for the percentage (%) you assigned yourself for each criterionCriteria%Justification148212312462
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1.EXECUTIVE SUMMARYThe airline industry is growing fast and in the last few years and the airlines will need tomade radical changes to adapt the new technologies which includes the latest technologyaircrafts and the customer services machine. The airline hasavery clear mission and vision ofthe company which will enable the airlines member to work hard to maintain the airlinestandards for both short term and long term in future by following the rules and regulation setby IATA (international Air Transport Association). In future, the loyalty program will beprovided to for airline customers, there will be new aircraft with new technology introducedby the airline. The aim of this report is to discuss about the current status of the airline industry in theglobal market. This report had also discussed about the increase in the competition in themarket with the entry of various competitors. The introduction of the low cost carriers inthe aviation industry had also been discussed in this report. It is been seen in the report thatthe introduction of the low cost aircraft in the aviation industry has changed the entirescenario with the inflow of more number of customers. The current market scenario of theaviation industry had been discussed and accordingly a few recommendations are beingprovided in this report. This report concludes that initiation of the low cost service may haveadverse impact on the RyanAir. Thus, it is being concluded that, they should initiate variousother business tactics as mentioned in the recommendations to enhance their performance.3
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Table of Contents:Introduction..........................................................................................5Discussion ............................................................................................6Chasing the other airlines.........................................................................7Partnership...........................................................................................7Knowing Customer Better.........................................................................8focus on digitalization in effort to boost ancillary revenues.................................8Conclusion.............................................................................................9Recommendations..................................................................................10References............................................................................................114
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