Contemporary Business Environment

CONTEMPORARY BUSINESS ENVIRONMENT

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Explain market structure in UK in which Easy Jet will be operating.......................................................3
Explain different economic elements within UK that impose direct effect on operations of Easy Jet.....4
What is the likely effect of Brexit on operations of organisation named as Easy Jet...............................7
Impact of COVID-19...............................................................................................................................8
CONCLUSION...........................................................................................................................................8
REFERENCES:.........................................................................................................................................10

INTRODUCTION
The contemporary environment of organisation is competitive so it is necessary to
cooperate with environment for purpose of marketing that help in achieving good results and
attracting large number of user in future period of time. To interact with present shareholder as
well as general audience is not determined as a procedure related to luxury but it is determined as
a need of competition. Therefore the expert of marketing agrees that organisation must be a
communicator and also promoter. Furthermore, the major concern is how to communicate
technology to other person and make strategy accordingly. This assignment will provide a
discussion regarding Easy jet. It is determined as a British international Airline company located
in England, UK. This company was founded by Sir Stelios Haji-loannou in year of 1995. The
main focus is to provide appropriate services to its passenger during particular phase of time
period. Therefore, they need to assess current environment of organisation in UK by assessing
marketing structure of UK. They also assess economic element in UK that impose direct effect
on organisation, effect of Brexit on organisation and also affect of covid-19 on company during
particular phase of time period (EASY JET, 2021).
MAIN BODY
Explain market structure in UK in which Easy Jet will be operating.
In current time, the market is determined as a competitive and dominated by different
supplier. Therefore, it is necessary to analyse market structure in which Easy Jet operate their
business. Firstly, the organisation is determined as a main supplier in marketing industry.
Secondly, it is necessary for firm in market must be independent (Suszyński, 2020). In addition
to this, the other organisation is not capable to take entrance in existing or prevailing industry.
Hence, they provide a superior quality of facilities and focuses on reducing level of competition.
In UK, these markets are determined as a beneficial in order to attract large number of user
during the period of time. Also, the management team of Easy jet focuses on providing superior
services at lower price in order to attract large number of user and increase higher profit in future
period of time. There are different kind of rivalries provide similar kind of services to its user

during the period of time. Thus they possess ability to fix cost for increasing higher profit during
the period of time. Furthermore, when scale of progression of this kind of market increase supply
of services that reduces cost during particular phase of time period. Moreover, the customer of
UK is not focuses on cost of product in this kind of market.
As per perspective of user, they focuses on taking quality services that is offered by UK
market are advantageous for business organisation. In addition to this, it is necessary for Easy Jet
to provide better services to its user that helps in achieving competitive advantage over rivalries
at market place. They provide quality services at lowest price in order to attract large number of
user during the period of time. In current time, the primary target of Easy Jet is private as well as
government corporate organisation, they focus on increasing market share by serving or
providing different kind of services to government agencies and also their main focus is on user
who needs services at low cost. This organisation operating their business is around 156 airports
within around 33 countries (EASY JET FACTS, 2021). In addition to this, they operate their
organisation by using segment related to route network during particular phase of time period.
According to this process, the chosen company focuses on providing superior quality services at
low cost that help in achieving competitive advantage over rivalries at marketplace. The system
related to services in UK market is differ and impose direct effect on image and reputation of
company at marketplace and the focus of customer is on providing preference to excellent
services during the period of time. Hence, the positive image in market attracts large number of
user that helps in increasing profit margin in future period of time. In addition to this, the market
focuses on providing excellent services to its user of UK. And, the perspective related to market
structure in which Easy jet operates. There are different benefits that are confronted by
organisation that help in increasing progress within market industry in future period of time
(Amankwah-Amoah, Osabutey and Egbetokun, 2018). In current time, the primary target of Easy
Jet is private as well as government corporate organisation, they focus on increasing market
share by serving or providing different kind of services to government agencies and also their
main focus is on user who needs services at low cost.