Contemporary Business Environment

CONTEMPORARY
BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
Role of business, natural environment, culture in shaping behaviour of organisation....................4
PESTEL & SWOT Analysis............................................................................................................7
PESTLE Analysis:..................................................................................................................7
SWOT Analysis:.....................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENECES............................................................................................................................12

INTRODUCTION
Business culture is changing very fast and is affected by behaviour of a organization.
There are two type of business in every economic environment that is economic environment &
non economic environment ( Amankwah-Amoah and Wang, 2019). It consists of factors such as
natural, technological etc. that are impacting overall functioning of a business. Natural
environment consist of various factors such as ecological and geographical factors that are
affecting overall organisational behaviour.
The present report is based on Jaguar Land rover limited that is a British automotive
company. It is a organisation that is having its headquarters present in Whitley, Coventry, UK.
The present report discusses about how overall cultural factors are influencing functions in a
better way. In a business environment there are different elements such as internal and external
that posses influence on its overall functioning. Internal factors consist of weaknesses, strength
and competencies of a organisation that are operated inside a company and posses influence on
its operations, external factors consist of political, economical, social, environmental and
technological factors that are influencing a business organisation all such factors posses a impact
that is very crucial for every organisation to understand their overall influence on organisation
and its functioning. There are many approaches that have been developed that can help in
leverage of such internal competencies and maximization of sustainability of a organisation in
the macro environment. Contemporary environment of every business consist of these factors
that are related to it and are changing very fast as a result of this it becomes very crucial to gain a
understanding of such changing factors for a particular business organisation.
Present report consists of a brief analysis of the most important aspect of a business
organisation such as economic environment and economic environment. Economic environment
consist of factors such as conditions, policies etc. On other hand, non-economic environment
consist of factors such as natural factors, demographics etc. There is also a detailed analysis that
consists of various factors of internal environment of a company with help of frameworks such

as SWOT analysis and macro environment is analysed based on models such as PESTLE
analysis. These two are the framework that must be analysed in detail to get a understanding of
overall impact of external environment and also internal environment in long term sustainability
of the business. These factors lead to basic information about how business can prepare
strategies for minimization of overall effect on the functioning of business. It is very helpful in
developing an understanding of the external factors posing a effect on business and its
operations.
Role of business, natural environment, culture in shaping behaviour of
organisation
Economic environment of a organisation consist of various factors that are part of a
economy and posses a very crucial impact on their functioning. It consists of different
regulations, conditions of economic environment that are part of the system (Boone and et. al.,
2019). All such factors posses influence on organisation and its functioning so that it can change
according to various changes taking place in the economic environment.
In relation with Jaguar, it is a organisation that is part of automotive industry located in
UK. The economy is facing many transitions and shifts because of political referendum such as
Brexit. This was a referendum that was signed in year 2016 for the purpose of Britain leaving
European Union. As there were 51.9 percent that is in favour of this referendum this lead to this
decision favour of those who were willing to leave this union. There are certain factors of
economic environment that is impacting environment of Jaguar Company as discussed below:
Economic policies: There are some of the economic regulations and policies that are part
of UK and they possess a direct effect on the automotive sector. Jaguar is such a company that is
also influenced by such economic regulations. UK is going through a sudden impact of the EU
referendum related with BREXIT. The overall policies of government consist of a investment of
amount of rupees dollar 20 billion to increase the productivity of business that are part of
automotive industry. Overall governmental policies are made in such a way that they are
supporting manufacturing of vehicles by reduction of acquisition cost of raw materials making
manufacturing of vehicles more cost effective and easy for companies such as Jaguar. There is
also support inform of promotion of innovation in such vehicles as this can help in meeting
increasing demand of target segment of these companies. Such effort has a very positive impact