Contemporary Business Environment - Cadbury SWOT Analysis

Running head: CONTEMPORARY BUSINESS ENVIRONMENT
Contemporary Business Environment
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1CONTEMPORARY BUSINESS ENVIRONMENT
Table of Contents
Introduction......................................................................................................................................2
Cadbury SWOT Analysis................................................................................................................2
Internal Factors or Micro-Environment...........................................................................................3
Strengths......................................................................................................................................3
Weaknesses..................................................................................................................................4
External Factors or Macro-Environment.........................................................................................4
Political........................................................................................................................................5
Economic.....................................................................................................................................5
Social...........................................................................................................................................6
Technological..............................................................................................................................6
Legal............................................................................................................................................6
Environmental..............................................................................................................................6
References........................................................................................................................................8

2CONTEMPORARY BUSINESS ENVIRONMENT
Introduction
The company Cadbury’s is a confectionery company from Britain. Since 2010, the
original owner of the company is Mondelez International (Kraft Food).
Cadbury SWOT Analysis
Some factors are always subject to the ways by which the companies would take their
decisions. Both the internal and external factors of the company help them to reduce the costs
and get the profits (Ruddick 2017).
Source Unknown
Strengths Things that help the organization to achieve their goals
Weaknesses Elements those are dangerous for the organization to reach the goals.
Opportunities Some external attributes that would provide a better future for the
company in different terms.
Threats Some external factors that might affect the reputation and profit of the