Impact of Cultural and Natural Environment on Organizational Behavior

Contemporary
Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Impact of cultural and natural environment on organisation behaviour..........................................2
ECONOMIC ENVIRONMENT.................................................................................................2
NON ECONOMIC ENVIRONMENT.......................................................................................3
NATURAL ENVIRONMENT...................................................................................................5
SWOT ANALYSIS OF UNILEVER..........................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Contemporary business environment refers as that business environment which has
enormous market related to competitiveness that continuously changes which impact negatively
and positively over behaviour of organisation. Business owners required to have adequate
understanding about requirements and changing development which is prevailing externally
(What Is Business Environment?, 2020). This helps organisation to act as first mover and grasp
fast advantage of opportunities as well as convert threat into benefits. This kind of environment
is highly competitive in nature through modern marketing firm can cope up with such changes
other than producing better product, setting attractive prices or making it available. Business
environment is categories in two: internal and external. Internal environment refer to such
surrounding which exits inside of organisation and these factors can be controlled as well as
monitor by firm's management. Internal factors include physical assets, technological capacities,
human, financial resources, organisation structure, objectives and policies so on. Through
maintaining valuable system and culture company can attain motive of profit maximization
(Amankwah-Amoah and Wang, 2019).On contrary, external environment refers to those factors
that remain outside the organisation over which management has no control. These factors have
immense impact over working and functioning of business. These factors are further categories
in two sub environment: micro and macro. Micro environment contains those forces whose
decisions and actions influence operations of firm. These forces includes customers, competitors,
market intermediaries, suppliers, trade unions, pubic. Moreover, macro environment relate with
economic and non-economic conditions like political, economical, social, technological, legal,
environmental.
Unilever is world's popular known brand manufacturing and transnational organisation
and has co-headquarters in London as well as Netherlands. It is one of largest food and personal
care company which deals in wide range of products. Its product portfolio includes beauty
products, food refreshments, energy drinks, beverages, cleaning essentials, home-ware, personal
care goods. Company delivers and market its product in across 190 countries and has over 400
brands. Company vision is to do operate business in such a way that it brings growth through
serving society and planet.
Although, this report contains information related to impact of economic and non-
economic conditions over process and operations of given organisation. Further, it explains how
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