Contemporary Business Environment

Contemporary Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
How do the business, cultural and natural environment that are shaping the behaviour of Aston
Martin organisation......................................................................................................................4
Natural environment shapes the behaviour of business organisation..........................................6
PESTLE and SWOT analysis with examples .............................................................................8
Conclusion.....................................................................................................................................10
Recommendation...........................................................................................................................11
REFERENCE.................................................................................................................................12

INTRODUCTION
Contemporary business environment is considered as increased competitive and dynamic
environment where organisation provide different types of products and services in order to take
competitive advantages. The needs and wants of people are changing day by day where
innovation and new technology has taken the places which help companies to increase the
organisational productivity and market image. Therefore, different types of logical and reliable
business strategies are developed by corporations that support planning, control and decision
making effectively (Boone and et. al., 2019). To understand the about contemporary business
environment and competition Aston Martin has been selected that is British car manufacturer
company was founded in 1913, London, United Kingdom. The head quarter of such organisation
are in Gaydon and UK where it manufacture luxury sports cars and grand tourers. The needs and
wants of people are identified by management the produce products accordingly that help to take
the competitive advantages. Different types of challenges are faced by organisation while
running its business and strategic decisions are taken by management which helps to improve the
business productivity by accepting challenges. If company is not able to accept the changes and
challenges then it become difficult for organisation to sustain in competitive environment.
The environment of business is mainly considered economic and non-economic
environment which has impacted on business organisation whether positive or negative.
Economic environment contains economic system, economic policies and economic condition
that affects the operation and helps to control the internal activities (Rosenbach, 2018). Whereas
non-economic environment consist demographical, natural, social, political, environmental, legal
and technological factors which are uncontrollable and can impact business positive and manner
as well. These are influencing factors which arises while organisational activities and make
decisions to work properly. Therefore, it is important for Aston Martin and other organisation to
focus on such factors and make efforts to reduce the negativity. This report will help to
understand about economic and non-economic factors, how they are shaping the behaviour of
respective organisation by involving cultural and natural environments. The aim of this report to
enhance knowledge about environment and factors which affects the operations and maintaining
good behaviour. Moreover, report covers PESTLE and SWOT analysis of organisation which
has affected business and maintaining good behaviour (Hassanien and Dale, 2019).

MAIN BODY
How do the business, cultural and natural environment that are shaping the behaviour of Aston
Martin organisation
Business environment is said to an external and internal forces like customer
expectations, suppliers, government activities, employees, technology, innovation and demand
and supply, social trends and market trend which influences operations and functions of business
organisation (Vetter 2019).
Business culture shapes behaviour of business organisation behaviour
Business culture is illustrated as norms, values and traditional behaviour of a group that
has an impact on the strategic direction of business organisation. In other words, culture of
organisation is related to behaviour, ethics, values, vision, beliefs, habits, working style and
etiquettes which helps to accept the challenges. Business culture is important factor that shape
the behaviour of Aston Martin by recruiting, building and retaining first class team which helps
to operate the business activities and complete task effectively by accepting challenges. The
corporate culture of Aston Martin is very effective as it helps to retain employees and celebrating
diversity by seeking out, bringing and providing training to employees that is admittedly quite
which helps to accept the challenges easily. Moreover, management of such organisation
prescribes learning curves that helps new staff to learn the ropes and increase organisational
productivity (Fascia, 2018).
Economic environment and its factors that shapes the behaviour of Aston Martin
Economic environment is related to economic factor that affect organisation behaviour
and consumer behaviour by stating how it operates and can be more successful. For organisation
it is important that to focus on profitable factors which can helps to increase the organisational
productivity and profitability (Lin, and et. al., 2018).
Economic policies
Economic policies is consider as course of action that involves decisions made by
government related to spending and taxation, shape organisation behaviour. As different types of
regulations and trade policies are formulated by UK government, followed by Aston Martin in
order to run a business by manufacturing and supplying the sports cars. The management of such
organisation focus on spending of people and taxation policies that helps to operate a business
effectively that is impacting positively. On the other side, in absence of economic policies and