Contemporary Business Environment

Contemporary Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of the company...........................................................................................................1
Business Environment and Micro Economic concepts and models............................................1
PESTLE Analysis........................................................................................................................7
External Audit.............................................................................................................................9
Limitation of Micro Economics...............................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The contemporary business environment broadly competitive and enhance with such
pressures that known as modern marketing that can go through produce a good product, pricing
that attractively and creating it approachable (Albescu, 2015). The business environment is
fluctuated that change as per the different situation and influence by the different factors that
categorised into internal as well as external factors. In the contemporary business environment
mainly focused on the different factors that impact in direct manner like sudden changes in the
context of demand and supply, taste of customer, staff involvement. There are different features
that shows impact on the different factors like rival firms, suppliers, customer and other internal
as well as external factors. In order to better understand of the report require to select company
which is Apple Inc. that known as international American company and famous in the auto
mobile sector. To analysis the report require to understand the different topics like demand and
supply curve, price elasticity, inner elements evaluation and conduct PESTLE analysis in the
relation of selected organisation. Along with conduct external audit where required to conduct
SWOT analysis to analysis the strength, weakness and other elements of the organisation.
MAIN BODY
Overview of the company
Apple Inc. is world famous leading company in Auto Mobile sector that producing
different types of gadgets and mobiles that based on the advanced technology and computer
software. The headquarter of the organisation situated in Cupertino, California which designs,
build up and selling consumers electronics and other online services. The company was founded
in 1 April, 1976 about 43 years ago and was founded by Steve Jobs, Steve Wozniak and Ronald
Wayne. As per the report 2009, the company have locations about 500 plus retails stores. There
are working about 123000 full time staff members and operated 504 stores in 24 countries.
Business Environment and Micro Economic concepts and models
Current time, business environment important concept for any organisation which is
linked with an internal as well as external activities. These activities based on the different
people like customers, supplies, distributors, investors and others. Due to changes cultural
activities, trends, strategic planning impact on the market and create competition (ARIKAN and
ENGİNOĞLU, 2016). As a result it impact on the organisational procedure in direct manner.
1

Demand: It is an economic term where consumer's willingly desire and ability to buy a
products and services and pay price for these products. If all the factors keep constant and
increase the price of goods so it will decease the quantity demanded and vice versa. The
customer demand of the product according to its requirement and income level. There is main
bond between quantity demand and price which is shown demand curve in negative manner.
Through marketer supports analysis the price of goods at the market place.
As per the above graph it is analysed that when goods purchase by people according to
price which is known as demand curve. From the graph it is understanding that price and goods
have adverse relation. When price of the product increase that time decrease the demand of
goods and price decrease so demand increase (Baporikar, 2015).
Supply: The meaning of supply the particular quantities which is willingly seller wants to
sell at various price. Supply is important concept of economic where define the total amount of
specific commodities and services is available for consumers. The supply can be related with the
different amount of product at particular price and the amount produced through commodity
price shift. Additionally, value and amount consist of a good relationship where increase prices
impact on supply in positive manner. Similarly, in case of decrease price so supply of goods are
decrease so there is curve become in positive manner.
2