Contemporary Business Environment: Easy Jet Market Structure, Economic Factors, Brexit and COVID-19 Impact

Contemporary business
environment

Table of Content
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Market structure within UK in which Easy Jet operates.............................................................3
Economic factors within UK that affects business of Easy jet...................................................5
Impacts of Brexit on business operations in company................................................................7
Impact of COVID 19 on Easy Jet...............................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Contemporary business environment can be understood as vast competitive market place
that keeps on changing at very fast pace with varied new scale objectives, internal as well as
external business factors. Easy Jet is one of the prominent brand within UK aviation industry
having large scale airlines operations expanded into more than 1000 routes, 30 countries. The
report will be researching market structure within UK in which Easy Jet operates and the varied
economic factors that are variably bringing on competent scale impact. Research will further be
explaining economic factors within UK affecting business of Easy Jet and varied synergies of
larger scale targets. The study will be further discussing impacts of Brexit on business operations
within Easy Jet, steps taken by brand to evolve on dynamic business standards for strategic
development. It will also focus on impact of COVID -19 on business operations within company
and how new strategies can be taken for competent scale goals within longer time run.
MAIN BODY
Market structure within UK in which Easy Jet operates
Easy Jet is British multinational low cost airline group brand headquartered at London,
which operates domestic and international scheduled services on over 1000 routes which are
expanded into more than 30 countries. The airline industry of UK in which Easy Jet operates can
be characterized by Oligopoly market structure, a form of imperfect competition in which there

are limited number of firms dominating dynamic competitive industry. Oligopoly firms have
wide range of market powers in setting products by establishing various output levels where,
Easy Jet is United Kingdom based company. The company operates approximately 156 airports
in across 33 countries creating competitive market range structure (Zahari and Romli., 2019).
Oligopoly is market form dominated by group of large sellers that result in various forms
of collusions, that reduces market competition which then leads higher efficiency into
commercial industry domains actively. The characteristics of oligopoly market structure are few
sellers who control all or most of the sales in industry and barriers of entry, where it is difficult to
enter an oligopoly industry due to quality of services offered by brand already in industry. As
Easy Jet operates in Oligopoly market structure there is wide range of correlation and
interdependence prevalent within industry scenarios on which varied scope for functional varied
growth can be analysed innovatively. Group behaviour, nature of products and services and
intermediate demand curve are some factors which specifically gives rise to new scale innovative
business services and varied range of competencies commercially. UK has the third largest
aviation network around world and the second largest aerospace manufacturing sector where the
turnover is of around 60 billion. Contributing to over 22 billion in our GDP and almost one
million UK jobs that are directly and indirectly supported by it.
Easy Jet generates millions of data points every day, where aim is to use this to become
world’s best and the fastest leading data driven company. High set up costs and high R &D costs
are some main aspects where operations within oligopoly market structure within airline industry
is actively heading to expand into commercial work growth horizons. This has been also
identified as rising competitive economic push to overall productive growth into diverse scope,
where Easy Jet has been quickly expanding on new perspectives for target market structure.
Superior competitive market knowledge also expands within oligopoly economy structure on
which production costs, customers market base and incumbent defines structure gives
considerate competitive advantage over potential entrants (Lüdeke‐Freund, 2020). The Predatory
acquisition involves taking over potential rival by purchasing sufficient shares to gain controlling
interest, complete buy out aspects where with deliberate barriers regulators there is structural
growth. The Oligopoly market structure has been operatively expanding into varied work
horizons on which Easy Jet aims to reach in untapped customers market, for keenly expanding
into new scenarios for competent functional scale connectivity.