Impact of Economic and Non-Economic Environment on Organisational Behaviour

Assignment 1
Organization and Business
Environment
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Student Name:
Date of Submission: 30.03.2020
Word Count:

Table of Contents
1.
INTRODUCTION......................................................................................................................1
1.1 Company background.................................................................................
2
2. Literature review...................................................................................................................2
2.1 The impact of economic environment on organisational behaviour ..............................2
2.1.1 Economic systems........................................................................................................2
2.1.2 Economic conditions....................................................................................................2
2.1.3 Economic policies.........................................................................................................2
2.2 Non-economic environment and its impact on organisational behaviour.......................3
2.2.1 Natural environment.....................................................................................................2
2.2.2 Demographics...............................................................................................................2
2.2.3 Organization culture.....................................................................................................2
3. Discussion and analysis..........................................................................................................5
3.1 SWOT ANALYSIS of Sainsbury's and impact on organisational behaviour.................5
3.2 PESTLE ANALYSIS of Sainsbury's ..............................................................................6
4. Recommendation....................................................................................................................5
5. CONCLUSION......................................................................................................................7
6. REFERENCES.......................................................................................................................8

Abstract
There will be discussion on the what is business environment and how it effect the
business operations of the chosen organisation. There are various economic as well as non -
economic environment which have impact on the performance of the company in their target
segment. The economic factors involved factors such as economic culture, policies and
various another things whereas the non-economic includes factors such as demographic and
organisation culture which have different various impact on the performance of the company.
Further there is discussion on the strength and weakness of the company and their
opportunities and threats present in the work environment. The chosen organisation needs to
have a proper PESTLE analyse for the company to have clear ideas about the factors which
influence the business operations activity of the company in the long run. The chosen
company for this report is Sainsbury’s which operates in the UK market and serving the
large number of audience by providing the various different types of product and services to
the target market. The company also uses tools and technique to examine their internal as
well as external factors which have impact on the productivity of the company in the longer
period of time. The Sainsbury’s evaluate the various another factors which have direct
impact the performance of the company in different international location so that all the
activities are do in effective manner. The company tries to take completive advantages in the
market by giving the best facilities to its customer and build a strong image in the market so
that more customer can be attract to the company and stay for longer period of time in the
target market also able to expand their business at international market. (Aswathappa, Kchen
(1994)