Impact of Brexit and COVID-19 on Penny Supermarket's Expansion into UK Market

Contemporary Business
Environment

ABSTRACT
This report has been summarised about the Penny Market which is German based grocery
selling company. They wanted to expand their operations into UK market but before it,
management has to identify the market structure of retail sector, impact of Brexit, economic
factors which affect the business and COVID-19 impact of the organization. In addition, this
report also discussed about the impact of COVID-19 in short run as well as in long term.
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ABSTRACT 1
INTRODUCTION 3
MAIN BODY 3
1. Explain the market structure in the UK within which the company will be operating 3
2. Identify economic factors within the UK that will affect the business of the company 4
3. Explain impacts of Brexit on the business operations of the company 6
4. Analyse the impact COVID-19 is likely to have on the business of the company 7
CONCLUSION 7
RECOMMENDATION 8
REFERENCES 9
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