Limited-time offer! Save up to 50% Off | Solutions starting at $6 each  

Contemporary Business Issues Assignment

Added on - 03 May 2020

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 4 of 20 pages
Running head:PART AContemporary Business Issues: Part AName of the Student:Name of the University:Author’s Note:
1PART APart AExecutive SummaryStrategic management cycle examines the strategic issues of an organization and suggestsimproved strategies for gaining high level of competitive advantage. It is an ongoing process ofcreating, implementing and evaluating business decisions, which enables an organizationtowards achieving organizational goals. The study has analyzed the strategic marketingmanagement of Wesfarmers. Wesfarmers is an Australian conglomerate providing services likeretail, coal mining, industrial and safety products, chemicals and fertilizers. As per the survey of2016, Wesfarmers has become the largest Australian company based on its revenue withAU$65.98 billion revenue.The stakeholder analysis matrix has demonstrated that shareholders, customers, suppliers andemployees are the most important stakeholders of the organization. The study has analyzed itsexternal market though PESTLE and Porter’s Five Forces model. From this analysis, it has beenfound that economic development and stable political condition of Australia has boosted thebusiness development of Wesfarmers. However, the organization faces tough competitivepressure from Woolworths and Washington H. Soul Pattinson. From the competitor analysis, ithas been found that Wesfarmers has wide products and service ranges as compared toWoolworths and Washington H. Soul Pattinson. The study has also assessed its internal marketthough VRIO and SWOT analysis. From the internal analysis, it has been found that strongbrand image and worldwide distribution network has built sustained competitive advantage forWesfarmers. The study had analyzed the strategic options for Wesfarmers through Porter’sGeneric Model and Ansoff Matrix. From such analysis, it has been found that Wesfarmersfollows cost leadership strategy. The organization has high potential for wide geographicalexpansion in international markets.
2PART ATable of Contents1.0 Introduction................................................................................................................................42.0 Sustainability.............................................................................................................................42.1 Stakeholder Analysis.............................................................................................................42.2 PESTEL Analysis..................................................................................................................63.0 Governance................................................................................................................................74.0 Strategy......................................................................................................................................74.1 External analysis....................................................................................................................74.1.1 Porters 5 Forces Analysis...............................................................................................74.1.2 Competitor and Customer/Market Analysis...................................................................94.2 Internal analysis...................................................................................................................104.2.1 Capabilities (VRIO)......................................................................................................104.3 SWOT Analysis...................................................................................................................114.4 Porters’ generic strategic choices for competitive advantage..............................................114.4.1 Cost Leadership............................................................................................................114.4.2 Differentiation...............................................................................................................124.4.3 Focus.............................................................................................................................124.5 Ansoff Matrix......................................................................................................................144.5.1 Market Penetration........................................................................................................144.5.2 Market Development....................................................................................................144.5.3 Product Development...................................................................................................144.5.4 Diversification..............................................................................................................145.0 Operations................................................................................................................................155.1 Recommendations................................................................................................................15
3PART A5.2 Proposal of Recommendations through McKinsey 7S Framework....................................156.0 Conclusion...............................................................................................................................16Reference List................................................................................................................................17
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document