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Contemporary Development in Business and Management: PDF

   

Added on  2020-10-05

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Contemporary Development in Businessand Management

EXECUTIVE SUMMARYThis report describes about the contemporary development through which a firmbecomes able in facing the changes that are occurs in the workplace. It is very essential for themanagement of Amazon to understand the concept of contemporary development before makingany changes in their workplace. This report includes the external environmental factors whichinfluences on the business operations and function of a firm in positive and negative manner. Theexternal environment factor and their impact on the business operations can be analysed throughPESTLE analysis. A marketing communication mix is studied from which different tool forinteracting with customers are outlined that is direct selling, digital marketing, etc.

TABLE OF CONTENTSEXECUTIVE SUMMARY ............................................................................................................2INTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4Overview of the primary external influences and their importance for the firm....................4TASK 2 ...........................................................................................................................................71) Relevance of Marketing communication mix and its impact on the policies and decisionmaking of firm........................................................................................................................72) Critical Evaluation of effectiveness of organisation's response.......................................103) Demonstration of improvement in the response of firm..................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONContemporary development is defined as a development of the firm in current situationso that the changes can be adopted according to the situations and changing era. In addition tothis, it is defined as the changes which can be adopted by the managers through analysing thepast experience. The changes may include modifications in the current plans and policies of thefirm. The chosen organisation for this assignment is Amazon which is an e-commerce firm andproviding its services in all over the world. The firm was founded in 1994 in Washington. Thisreport will discuss about the impact of macro environmental factors on the business operationsalong with marking communication mix and its relevancy, evaluation and improvement will alsocovered in this report.TASK 1Overview of the primary external influences and their importance for the firmAmazon is an e-commerce firm with the headquarters in Washington, U.S the functions ofthe firm are also influenced by the conditions of nation. It is providing various services in the UKnation such as logistics, cloud computing, channel services etc. The firm has started its businessin the year of 1998 now the firm is providing its services across the UK.There are a large number of factors through which the performance of firms is affected.These factors are not connected with the firm directly but they gave a large impact on theoperations of firm (Van der Wagen, and White, 2018). This kind of factors are also known as theMacro environmental factors which affects the functions of firm that includes political,economic, legal, technological and many more. The influence of these factors on the businessoperations of Amazon can more understood by as under:Political environment: This factor is directly linked with the political conditions andstability of the country where company is operating their business operations. It includes politicalstability, restrictions on different types of trades, tariffs, rules and regulation etc. There ispolitical stability in UK so it won't create any problem for amazon to change their policiesaccordingly. Though Brexit has created negative impact as company is planning to open twomore warehouse in UK but due to Brexit, if existing immigrant workforce would not be able tolive in UK then it will lead to increase in expenses of company. In 2018, UK government hasimposed Bezos Act due to low wages provided by amazon. It forces them to increase labour

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