Analyzing Contemporary Issues

This assignment delves into a collection of academic papers spanning diverse fields such as education, polymer chemistry, rural development, antimicrobial resistance, developmental psychology, museum studies, dark tourism, Islamic finance, mortality risk prediction, environmental crisis, political economy, human resource management, and the telecommunications industry. Students are tasked with analyzing these papers to understand contemporary issues within each respective field. The analysis should highlight key trends, challenges, and perspectives presented in the research.

CONTEMPORARY
DEVELOPMENTS IN
BUSINESS MANAGEMENT

Table of Contents
INTRODUCTION..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Primary external influences to the corporation and its importance.......................................1
Porter's five forces model...........................................................................................................3
TASK 2............................................................................................................................................4
2.1 Relevance of globalisation and its influences over policy and decision making..................4
Impact of globalisation and Guarded globalisation on SSE plc..................................................4
Influence over policies and decision making..............................................................................5
2.2 Effectiveness of organisational response..............................................................................6
2.3 Areas of improvement...........................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10
Online........................................................................................................................................11

INTRODUCTION
Management is playing a vital role for each and every enterprise as this determines their aims
and objectives, assist in planning and controlling of various functions, etc. So, it is very
important for maintaining improvements in the management of business (Bratt and Reardon,
2013). The present report is based on the contemporary developments in business management
of SSE plc. In this project, the external factors that are impacting the working of corporation is
discussed such as political, economical, social, technological, environmental and legal factors.
TASK 1
1.1 Primary external influences to the corporation and its importance
SSE plc is one the leading electric supplier of United Kingdom that is dominating a vast
market of energy from a long period of time. It is also engaged in generating and supplying of
electricity and gas. Company is getting impacted by different external factors. Here their
importance is explained. This is done by doing PESTLE analysis which is described as follow:
 Political impacts: SSE plc is which is second largest power energy generating company
is working under regular political influences. Local government is impacting to its vast
and large cycle of business. Government is changing its decision by making modification
in the taxation policies, trading and traffic policies. This gives a larger impact on the
business and strategies of the enterprise. Corporation is developing recently Fiddler's
Ferry power station that is giving great effort in the electric energy of United Kingdom.
This assist the UK government very much in enhancing their electric energy by means of
extra power. They are also concerning about the impact of the government and also from
the influence of local politician as they have declared stop to their three units of
electricity for various reasons (Causevic, Sundmark and Punnekkat, 2010). Most of the
investors or stakeholders are investing in the firm as they wants about its success and to
national power system as this is making government aware about the ability and
influences of SSE in the regional market. As it is a starring electric power energy
company which is assisting the people and government of UK in enhancing the power or
exploding the light of electricity through out the nation at long extent, so government of
UK is helping this enterprise.
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 Economic influences: SSE has decided to sell its half of the holdings to a Scottish wind
company in order to make major holding of the enterprise more progressive and
valuable . They are doing so to find the additional benefits as well as achieving the
excellency in energy market of not only United Kingdom but the whole world. Economy
of EU as well as the western world's economy has freshly went through a large critical
moment in the history of economic. This is because Euro has progressively loosing the
prices of its in comparison to dollar and other monetary system of the globe by means of
its crisis in Greece and some of the nations of United Kingdom. Bank of England, EU
bank and the world bank are showing their strong attitudes in order to determine the sum
of loan for the business company of the whole globe (Coetzee, 2014).
For this, SSE plc is also concerning about investing in various other power station of UK
and they also have to keep repair or maintenance in providing the sum of wages of their large
number of workers through UK. SSE plc are contributing a lot in the economical situations of
UK in different ways such as creating new power stations, developing fresh electric equipments
and goods for the power market of UK. More than 1900 people of UK are engaged with the
company as their employers and from this it can be concluded that company is creating a great
economical stableness through the UK and by this they are helping government of UK in taking
other decisions related to economy.
 Sociological influences: SSE is one of the major and most prestigious and significant
electric provider and allocator of electric products of UK. This is holding second position
in the market of energy. The enterprise has large number of consumers, suppliers,
investors, workers and other partners of UK and they all are related to the firm either
directly or indirectly. The corporation is facing a lots of social demands and stress on
them due to their large size of business (Dann, 2010). Company is concerning about
keeping heritage site of UK in relation to negative influence of power station of
electricity and electric goods as people living in society has soft mind regarding the
beautification of the heritage sites of nation. Recently, venture is decided to declare
reward for skilled workers who are concerning about the wellness of society.
 Technological influences: Company is keeping their regular engagement with the latest
or updated technology of the modern science by the means of their involvement with that
at regular basis. Activities of firm required to be more technical as they are working with
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energy of electricity and gas . Company is creating a practice where their customers can
easily pay their bills and this is happened by taking help of modern technology.
Porter's five forces model
This is a model that is used for analysing the impact of five things such as influence from
buyers, suppliers, potential entrants, industry rivalry and threats from substitutes. This is
explained below in detail:
 Suppliers: SSE plc is receiving a great impact of its suppliers who is responsible of
supplying raw electric and aidful things of electricity. This is proved to be the key point
of success (Hart‐Smith and Barner‐Kowollik, 2010). If such suppliers will discover
better origin of selling their goods or services then they will surely migrate to them or
prefer them. Due to this, managing authority are concerning about giving suppliers their
demands and analytical prices and venture is also concerned about their satisfaction by
some of the techniques such as giving addition benefits out of their prices.
 Buyers: Company consist of large number of buyers in the UK and Scotland. A large
number of buyers are supplying electricity and gas and making the corporation one of the
believable venture in the UK in the eyes of regional government and households.
 Potential entrants: UK is the most competitive market of all types of goods and
corporations. Each and every sector are being concerned about the influences of
challengers in the market and SSE are also facing the same concern (Fägerlind and Saha,
2016). Corporation is responding to those alteration and impacts by doing more
advertisement or promotional activities such as generating new power station in Island
and attempting to fulfil the needs of new generation.
 Threats from substitutes: Recently, the number of substitutes are also increased in the
market such as energy plan, new sources of energy , renewable sources of energy, etc.
This creates complication for the SSE plc in greater extent.
 Industry rivalry: Enterprise is also facing issues due to the organisational rivalry in this
era. This is because creation of great competition and vast industrial innovational
products. Now it is the time where corporation has to respond to such alteration.
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TASK 2
2.1 Relevance of globalisation and its influences over policy and decision making
Impact of globalisation and Guarded globalisation on SSE plc
SSE plc is a British energy enterprise whose headquarter is located in Perth, Scotland and
UK. It is performing its operation in UK and Ireland. Company is involved in generating and
supplying of electricity and gas (Jones and et. al., 2011). They also engaged in operation of gas
and telecommunication networks. It is essential for firm to offer best services to their users and
to attain the international target. Globalisation is comprising the domestic economy in relation to
the global economy. It is providing many benefits to the business as flow of international
revenue, circulating the adopted technology across the whole world.
Globalisation is impacting over the company as it gives the flow to products and services
to the various nations. This assist in generating more funds to the firm. This also provides global
recognition to the organisation. International trade has made the product enlargement to the more
higher level (Ivolga, 2014). Globalisation is providing success to the business of corporation and
aids in enlarging its production and profits.
It led a great impact over the financial conditions of the enterprise. It gives many benefits
by raising the funds in international market. Because of this company becomes able to generate
more funding. SSE plc can enlarge their business to the new boundaries and has more chances to
attract foreign investor in order to invest in their venture. As when the corporation receives large
number of investments, they can effectively run their business and ultimately attains more new
goals.
Globalisation assist the enterprise in generating large profits by enhancing the market
place for the firm. It also help venture in achieving more consumer base which aids the firm in
gaining more and more benefits. This also offers global identification to the organisation and this
gives strength to the firm in operating effectively in different environment. There are certain
choices available for the SSE plc of trading in international market. Globalisation aids in
increasing the number of users in business and as a result they will trade more efficaciously in
the global market region in relation to the domestic market.
SSE have to enforce effective policies and strategies as company is now going to trade in
global market. At this condition, enterprise need to follow new policies regarding manufacturing
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and sales which will be more effective than its competitors' one in order to make an extra
ordinary recognition in the international market. Globalisation has large influence on the firm as
it assist in enhancing the overall revenue. Through this, venture can expand their business in
various other market place and attracts large number of users towards them.
Globalization is providing more strength to the SSE plc as their work now become easier
by the introduction of new techniques. It also offers them different opportunities by assisting
them in raising funds from global market, attracting large users, acceptation of modern or
advanced technologies, global identification, etc. Firm can also follow new culture by interacting
with the new group of people or society (Lerner, 2011). If venture will satisfy their consumers
then they can trade more easily and effectively in the market. To do so it is necessary for the firm
to operate their business according to the international norms and regulation.
Influence over policies and decision making
The impact of policies are described below:
Organisation needs to take several decisions when they are entering into international market.
Hence, different modification in the current plan and strategies of firm need to be done . So, this
is the responsibility of the management to make proper decision as per the environment of
market. Certain factors are present that are affecting the business of organisation when they
attempt to enter into new market location (Lorente, 2011). So, it is necessary to make policies
and strategies as per the international market.
To attain the global aims and objectives of market, company have to modify their present
plans and policies when they are entering in the global market. This is done to fulfil the demands
or criteria of international market and this is done by satisfying such a vast number of customers
that are living across whole world. If company will do so then large number of users gets
attracted towards them and they can ultimately become a recognisable brand in the whole globe.
On the contrary, if firm fails to do so or do not execute modification in their policies as per the
environment then they will not get success in the market and hence, are not able to attain their
aims and objectives.
Globalisation are creating several alteration in the surrounding of the venture. It gives
different challenges to the management teams and mangers also. So, it is important for the team
members to manage the diverseness. Adoption of new culture is needed in order to enforce best
policies and by this way they can effectively achieve their destinations.
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2.2 Effectiveness of organisational response
Globalisation is giving greater positive impact over the market of SSE plc. It aids in
establishing the business in new location by making the market more effective. It also assist in
achieving more customer base and by this way company can effectively operate in the new
market location also in very less time period. It is needed for the business to function an d
attaining more benefits and production. Following of new culture, strategies and policies are also
required as per the new market location or conditions (Pepinsky, 2013). Venture gets success
only when they perform effectively in the international market. This is made possible only when
firm will adopt and implement new market policies and do efficient decision making as per the
global market.
Globalisation is giving positive as well as negative influences. To create new policies as
per the environment of market is considered as a negative impact. Certain schemes gets affected
by the plans of government. When venture is performing in a new market then it is essential to
follow new schemes and strategies as per the norms of government and legislation (Minić, 2012).
This is a rigid job to create as well as adopt new alteration in the international market for
corporation. Positive impacts of globalisation and guarded globalisation are also listed below:
 This offers different business opportunities for the firm.
 Competition gets increased and because of this the standard of the products and services
gets increased.
 This also assist in focusing new group of users and this ultimately increases the
profitability of venture.
 It aids in getting or exploring new culture and operating in the business.
Negative impacts of globalisation are described below:
 Major limitation of globalisation is that government of another nation will not
give permission about doing business in their market to the company as due to
that present market capability gets reduced.
 Random alteration in the policies of government act as obstacle for the
corporation.
 Modification in the legislation and norms will take more time in its
implementation but there is pressure from the side of government to execute such
laws.
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 Different cultural will occur but some time it is not easy to adopt such alteration.
 While entering in the international market, firm faces several problems as their
expenditure enhances because they have to adopt new culture and policies.
Globalisation is assisting in taking entry of business into new boundaries. Effectualness
of business can be analysed or determined if the firm has adopted the changes as per their need.
It is essential for business to follow the alteration that rises due to the shifting of domestic market
into global market. Globalisation are offering several profits to the enterprise and this also gives
many growth opportunities to the business as company is crossing its boundaries and shifting to
a new market location. Venture is considered to be more effective when they follow the
modification and take a better stand in the marketing position.
Here, SSE plc is a multinational corporation which is provides their services in several
nations. When, they entered into the international market, they faces different problems as it is
important to complete or meet the needs and demands of wide variety of users. It is also essential
for the enterprise to create their policy and strategies according to the standard of international
market (Peterson and et. al., 2010). The cultural based problems that arises in the venture are
creating hindrance when they are not considering that issues effectively.
SSE plc are needed to offer plans by modifying their prices and transporting facilities that
can attract as well as satisfy their customers so that they do not move towards other companies.
Firstly, it is required by the corporation to groom the global market or take a survey so that they
can easily make their policies and strategies as per the environment of market. They will surely
face some of the issues when they enters into the international market but after some time when
they execute their plans successfully as per the requirement then they can proved their
effectiveness and success.
2.3 Areas of improvement
There are several regions where improvement is needed in the SSE plc. It is needed for
the firm to provide effective plan to their users so that thy prefer them. It is also required to
follow the new improvements or development in the venture that can assist them in achieving
success. Technology that is generally adopted by the corporation needs to be re- construct as per
the requirement so that best goods or services can be manufactured by the company:
 Technology: This is needed by the cited firm to follow the modern development of the
technology that is present in the environment (Redclift, 2010). It is essential for the SSE
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plc to offer best goods and services to the consumers. It is the responsibility of research
and development sector or team to concentrate on the development of market so that this
can be executed in better ways. It is also required for the company to create effective
channels as this will increase the satisfaction level of users. Several modern technology
are present that can be used by firm to improve their service quality.
 Customer support service: This sector is very important for the business of enterprise.
It is required for the company to create effective system as this will assist them in
meeting the needs or demands of customers (Stokes and Oiry, 2012). When any users
will face issues regarding the services or goods of the venture there must be a system in
the company where customers can send their complaints. Additionally, for giving
solution of those problems, a new system should be presented by the firm.
 Customer preference: In the SSE plc, it is required to access the preference of the users
so that plans can be formulated as per their needs. It assist the firm in executing their
services that could be accepted by the consumers. Users are playing the major role in the
business and it is needed for the business to meet the needs of consumers so that a long
relationship can be maintained with them (Selwyn, 2011). For this, venture have to pre
determine the needs and wishes of users so that they can offer services as per their
demands. Venture needs to identify the price of the service scheme that they are going to
provide to the users. It is also needed to judge that whether their services are accepting by
the civilians or not so that they can formulate their strategies accordingly.
 Customer relationship management: It is needed for the company to make an effectual
plan that assist them in making loyal relationship with their customers. It helps in
creating a string bond between them and their users. This also assist them in attracting
large number of customers towards their firm. Loyal and good relationship is necessary to
be maintained in order to achieve success for the corporation. This will help the
organisation to resolve the issues of their users and build long term relationship with
them.
 Pricing policy: Company must be assured that they are offering services as per the need
of the customers. Users will prefer those corporation that are providing better services at
minimum prices. If the company will provide similar services at the low costing then this
will attract a large number of customer towards them. On the other hand, if other
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companies will provide same services at minimum prices then all customers gets attracted
towards them and prefer them as a priority. So, it is essential to make proper pricing
policies by the venture so that they can also draw attention of large number of users
towards their company. This pricing strategies will become successful only when firm
groom the prices of market and achieve the users willing power of paying. Proper pricing
strategies will assist corporation in attracting a large group of users and to beat up the
challengers in the global market.
CONCLUSION
From the above based report, it can be concluded that SSE plc can adopt several
strategies to take entry in the new market area. This venture needs to do more attempt in
formulating new policies and strategies as per the environment of international market. There are
different changes that may effects the performance of the company. These changes will assist
corporation to run their business globally. There are certain external factors that are influencing
the working of SSE plc such as legal factors, environmental, social, political, economical and
technological factors. These are positively as well as negatively influencing the business at
regular basis.
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[Accessed on 14th August 2017]
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